Marketing Attribution Cheat Sheet

Resource Overview

Use this cheat sheet to learn about marketing attribution and how to leverage it at your company.


Related Resources


Marketing Attribution is often used to help businesses understand the effectiveness of their marketing efforts. It involves assigning credit to the marketing touchpoints that drive conversions and provides insights into which channels and campaigns drive the most revenue, allowing companies to optimize their marketing mix.


Your Problem

You need to understand the effectiveness and impact of marketing activities across different channels and touchpoints, and you are considering attribution. 


Our Solution

A PDF cheat sheet for marketers considering attribution with the following insights:

  • What you need to know about marketing attribution
  • Why you should care about marketing attribution
  • What makes marketing attribution hard
  • "Dos" and "Donts" when standing up an attribution model
  • What you can do to ensure success
  • Where you can learn more

This cheat sheet also provides related tools & templates that will help you implement marketing attribution at your organization. 


Key Benefits

  • Understand what matters 
  • Identify potential challenges before they arise
  • Access to related resources that will help you get started
  • Simple and easy to use



Estimated Time Required: 10 minutes

Skills Required: Data & Analytics/Measurement