Resource Overview

This eWorkshop is ideal for any marketing professional who needs to define the proper framework of metrics to accurately portray marketing’s true value to the organization.

eWorkshop: Learning to Love Analytics

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eWorkshop Description:

Marketing has long had a love-hate relationship with metrics. Metrics help us understand how our processes are performing, and when they are performing well, they boost the credibility of the marketing function. The challenge has always been to identify metrics that are meaningful indicators of marketing’s contribution, as so much of what marketing does seems to defy measurement.

Stephan Sorger, an authority on marketing analytics and author of a new, definitive book on the subject, joins Demand Metric to help demystify marketing analytics. During this free, one-hour eWorkshop, Mr. Sorger will share strategic models and metrics from his recently published book to help marketers quantify and monitor their efforts, as well as predict their results.

This eWorkshop is ideal for any marketing professional who needs to define the proper framework of metrics to accurately portray marketing’s true value to the organization.

About the Instructor:

Stephen Sorger, M.B.A., M.S., PE, CMC, is a marketing executive, instructor, and author.

Mr. Sorger is the "Analytics Ambassador," applying analytics expertise in his current role as Vice President of Strategic Marketing at On Demand Advisors, teaching Marketing Analytics as Instructor at U.C. Berkeley Extension, and developing analytics resources as the author of the new book, "Marketing Analytics: Strategic Models and Metrics."