Go-To-Market Framework

Resource Overview

Use this modern go-to-market framework to define the activities required to successfully build market-driven products & services that customers will accept.

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Use this modern go-to-market framework to define the activities required to successfully build market-driven products & services that customers will accept.  Be sure to DOWNLOAD the PDF version of this framework as all the white boxes are linked to Demand Metric tools & resources to help you execute the activities involved in this framework.

The six stages of this product development and management framework include:

  1. Research
  2. Plan
  3. Approve
  4. Develop
  5. Prepare
  6. Launch

 

Within each stage there are a series of essential activities that need to be performed to ensure alignment between product features and customer needs, and alignment with organizational objectives and priorities.