CRM Solution Study
Our Customer Relationship Management (CRM) Solution Study covers one of the six categories presented in our Sales Enablement Best Practices Report.
Our Customer Relationship Management (CRM) Solution Study covers one of the six categories presented in our Sales Enablement Best Practices Report. Demand Metric defines CRM as the strategies, processes, tools and technologies to develop, manage and support customer interactions, relationships and experiences across the organization.
At their most basic, CRM systems support sales, marketing and customer service functions. Advanced Enterprise CRM systems now support the entire customer relationship, including activities and interactions from the back office to social communities.
This study covers the following sections:
- Executive Summary
- What is Customer Relationship Management?
- Benefits of CRM
- The CRM Solutions Landscape
- CRM Deployment Lifecycle
- Vendor Selection Criteria
- Action Plan
- Analyst Bottom Line
- About the Research Analysts
- Our Solution Study Methodology
- About Demand Metric
There are 10 premium tools & templates linked inside of this solution study: