CRM Solution Study

Resource Overview

Our Customer Relationship Management (CRM) Solution Study covers one of the six categories presented in our Sales Enablement Best Practices Report.

Our Customer Relationship Management (CRM) Solution Study covers one of the six categories presented in our Sales Enablement Best Practices ReportDemand Metric defines CRM as the strategies, processes, tools and technologies to develop, manage and support customer interactions, relationships and experiences across the organization. 

At their most basic, CRM systems support sales, marketing and customer service functions. Advanced Enterprise CRM systems now support the entire customer relationship, including activities and interactions from the back office to social communities. 
 

This study covers the following sections:

  • Executive Summary
  • What is Customer Relationship Management?
  • Benefits of CRM
  • The CRM Solutions Landscape
  • CRM Deployment Lifecycle
  • Vendor Selection Criteria
  • Action Plan
  • Analyst Bottom Line
  • About the Research Analysts
  • Our Solution Study Methodology
  • About Demand Metric

 

There are 10 premium tools & templates linked inside of this solution study:

  1. CRM Readiness Assessment Tool
  2. CRM Maturity Assessment
  3. Sales Enablement Framework
  4. CRM Requirements Roadmap
  5. CRM Program Strategy Scorecard
  6. CRM Vendors Matrix
  7. CRM System RFP Template
  8. CRM Vendor Evaluation Matrix
  9. MarCom Plan Methodology
  10. CRM Program Metrics Dashboard