Are You Prepared for CRM?

Executive Summary

This How-To Guide has been designed to provide practical advice for evaluating if your company is prepared to begin a CRM program, understanding the key success factors in implementing a strong CRM system and creating an action plan for this initiative.

Read this brief 2-page guide to learn:

• Are You Prepared From CRM
• Why CRM Fails in Mid-Sized Businesses
• The Key Success Factors in Implementing CRM
• Action Plan for Preparing Your Company for CRM
• Conduct a Readiness Assessment with our CRM Readiness Assessment Tool

Read this report to learn if your company is prepared for a CRM initiative and what the key success factors are in implementing a successful program. Use our CRM Readiness Assessment Tool to begin evaluating where your company stands before embarking on this plan.

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