Video Marketing Plan Methodology

Our Video Marketing Plan Methodology is a 43-page PDF planning methodology that highlights our premium tool-kit of 29 premium tools & templates to help you create an effective video marketing plan and produce engaging video content to support your marketing goals.

Demand Metric methodologies are step-by-step guides that help you build strategic processes using "Best Practices" and other Demand Metric tools & templates. For background info on Demand Metric methodologies, read our blog post: Much Ado About Methodologies.

Stages of this methodology include:

  1. Preparation
  2. Planning
  3. Alignment
  4. Script Writing & Pre-Production
  5. Production & Post-Production
  6. Distribution & Measurement


There are 29 premium tools & templates linked inside of this methodology to facilitate the process:

  1. How-To Guide: Enhancing Content with Video Marketing
  2. Content Marketing Plan Methodology
  3. Video Marketing Maturity Assessment
  4. Video Marketing Business Case
  5. Video Marketing Strategy Scorecard
  6. Video Marketing Project Plan
  7. Video Marketing Budget Template
  8. Video Marketing Manager Job Description
  9. Project Manager Job Description
  10. Social Media Manager Job Description
  11. Creative Director Job Description
  12. Video Marketing RFP Template
  13. Customer Profile Template
  14. Buyer Persona Template
  15. Buying Stage Process Template
  16. How-To Guide: Selecting Content Types for Video
  17. Video Marketing Assets Database
  18. Video Topic Prioritization Tool
  19. Video Marketing Production Stages Map
  20. Video Production Project Schedule
  21. Video Marketing Course Progress Checklist
  22. Video Script Template
  23. Pre-Production Planning Checklist
  24. Recording Live Video Checklist
  25. Recording Video Presentations Checklist
  26. Post-Production Workflow Model
  27. Video Marketing Posting Calendar
  28. YouTube Posting Checklist
  29. Video Marketing Metrics Dashboard