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This eWorkshop discusses the results of a recent study sponsored by Pardot, a company, which seeks to understand the effectiveness of the modern marketing organization in 2014.


In October 2013, Demand Metric conducted a benchmarking study, with 227 respondents, to understand the relationship between data quality and revenue growth.

Marketing Resource Management

This How-To Guide will explain the components of a Marketing Resource Management (MRM) system, provide an action plan for deployment, and conclude with a plan for implementation.


A roles matrix to help you organize your sales enablement efforts.

We created the Modern Marketing Department Structure to help you design, staff and resource a modern marketing organization.

The Modern Marketing Organization

This How-To Guide has been designed to help you and your company design, staff and resource The Modern Marketing Organization.


During this eWorkshop, leading B2B thought leaders from Demand Metric and Corporate Visions share data and insights from recent research on the current state of sales and marketing alignment.

Use this tool to organize your sales & marketing activities along a shared opportunity funnel.

A tool to help you visualize what steps need to be taken to qualify a new sales lead in your CRM system.


A self-assessment tool to see if your organization has a 'world-class' marketing department.

A template to quickly document the role and responsibilities for this position.

Use this tool to evaluate calculate how many leads you need to generate to hit your revenue target.

Formalizing the Sales Support Function

A guide to help you standardize and formalize the sales support function within your organization.

Use this template to set and track your overall marketing budget.


This guide provides advice on how to build permission-based email marketing lists.

A tool designed to help you analyze leads, and identify strong prospects.

A template to document your strategic marketing objectives, initiatives, measures and targets for the next 12-18 months.

Use this to compare actual sales vs. planned sales for each product.

Use this tool to assess the alignment between your Sales and Marketing functions.

Use this tool to assess your marketing measurement and reporting capabilities.

Use this tool to define, track, and report on your key lead generation metrics.

Use this tool to evaluate your lead generation initiatives.

A dashboard to collect, analyze, and communicate KPIs and metrics for sales & marketing.

Use this to define, track, and report on your key marketing metrics.

Use this tool to evaluate your organization’s lead generation program maturity.