Creating Email Marketing Lists

Resource Overview

This guide provides advice on how to build permission-based email marketing lists.


Related Resources

Executive Summary

Having a solid list of contacts is one of the most important factors in determining the success or failure of an email marketing campaign.

Read the following summary to understand how you can build a rock-hard list. 

Read this brief 5 page guide to learn:

  • What is Permission Based Marketing?
  • Models of Acquisition for List Building
  • Types of Permission Based Lists
  • List Building Best Practices


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