Marketing Measurement Assessment

Resource Overview

Use this tool to assess your marketing measurement and reporting capabilities.

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Your Problem

You need to assess your organization's marketing measurement maturity.

Our Solution

Use the Marketing Measurement Assessment to evaluate your marketing measurement and reporting capabilities. Key Areas Include: Executive Dashboarding & Top Level KPIs, Marketing Dashboarding & High Level KPIs, Customers, Branding, Advertising, & Public Relations, Events & Tradeshows, Direct Marketing, Website & Online Marketing, Collateral, Channel, Product Management, Pricing & Discounts.

Key Benefits

  • easy to use
  • increased credibility from defined metrics
  • generate reports
  • save time on formatting
  • identify strengths and weaknesses

 

Microsoft Excel Spreadsheet

Estimate Time: 4 Hours

Skills Required: Business Analysis