Marketing Measurement Assessment

Resource Overview

Use this tool to assess your marketing measurement and reporting capabilities.


Related Resources

Your Problem

You need to assess your organization's marketing measurement maturity.

Our Solution

Use the Marketing Measurement Assessment to evaluate your marketing measurement and reporting capabilities. Key Areas Include: Executive Dashboarding & Top Level KPIs, Marketing Dashboarding & High Level KPIs, Customers, Branding, Advertising, & Public Relations, Events & Tradeshows, Direct Marketing, Website & Online Marketing, Collateral, Channel, Product Management, Pricing & Discounts.

Key Benefits

  • easy to use
  • increased credibility from defined metrics
  • generate reports
  • save time on formatting
  • identify strengths and weaknesses


Microsoft Excel Spreadsheet

Estimate Time: 4 Hours

Skills Required: Business Analysis