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Marketing Organizational Roles Model

A roles model to help you organize your marketing organizational structure efforts.

Content Writer Job Description

A template to quickly document the role and responsibilities for the Content Writer Job Description position.

Content Manager Job Description

A template to quickly document the role and responsibilities for the Content Manager Job Description position.

Marketing Organizational Structure Optimization Checklist

Leverage the Marketing Organizational Structure Optimization Checklist to ensure your marketing organizational structure is optimized according to best practices.

Free
Marketing Data Management Plan How-to Guide

Read this short how-to guide to help you organize your data management plan. The purpose of this guide is to give a quick introductory overview of marketing data management planning best practices.

In-House Agency Vs External Agency Model

Review the In-House Agency Vs External Agency Model to evaluate the different options available when it comes to considering utilizing a mix of in-house and external agency resources.

Director of Customer Experience Job Description

A template to quickly document the role and responsibilities for the Director of Customer Experience Job Description position.

Marketing Analytics Specialist and Data Scientist Job Description

A template to quickly document the role and responsibilities for the Marketing Analytics Specialist and Data Scientist Job Description position.

Lead and Demand Generation Manager Job Description

A template to quickly document the role and responsibilities for the Lead and Demand Generation Manager Job Description position.

Organizational Models for Marketing

Review the Organizational Models for Marketing framework to evaluate the different organizational models required to run a world-class marketing team.

Free

A benchmark report on advanced marketing performance management best practices.

Free

Once again in 2016, VisionEdge Marketing and Demand Metric joined forces to compare and contrast best-in-class marketing organizations with those in the middle of the pack and the laggards.

We created the Shopper Marketing Vendor Selection Tool to help you compare and evaluate potential shopper marketing solutions.

Use this tool to help you design a Request for Proposal (RFP) for a shopper marketing platform.

Free
Shopper Marketing Roles Matrix

A roles matrix to help you organize your shopper marketing efforts.

A professionally designed calendar to organize, summarize and communicate all of your marketing activities for 2017.

A professionally designed calendar to organize, summarize and communicate all of your marketing activities for 2018.

Free

In 2015, VisionEdge Marketing and Demand Metric joined forces to compare and contrast best-in-class marketing organizations with those in the middle of the pack and the laggards.

Free

Read this best practices report to learn how build a Modern Marketing Center of Excellence (MMCoE).

Free
2014 Marketing Effectiveness

This eWorkshop discusses the results of a recent study sponsored by Pardot, a salesforce.com company, which seeks to understand the effectiveness of the modern marketing organization in 2014.

Free

In October 2013, Demand Metric conducted a benchmarking study, with 227 respondents, to understand the relationship between data quality and revenue growth.

Free

This How-To Guide will explain the components of a Marketing Resource Management (MRM) system, provide an action plan for deployment, and conclude with a plan for implementation.

Free
Sales Enablement Roles Matrix

A roles matrix to help you organize your sales enablement efforts.

Modern Marketing Department Structure

We created the Modern Marketing Department Structure to help you design, staff and resource a modern marketing organization.

Free

This How-To Guide has been designed to help you and your company design, staff and resource The Modern Marketing Organization.

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