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A benchmark report on advanced marketing performance management best practices.

Once again in 2016, VisionEdge Marketing and Demand Metric joined forces to compare and contrast best-in-class marketing organizations with those in the middle of the pack and the laggards.

A professionally designed calendar to organize, summarize and communicate all of your marketing activities for 2017.

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We created the Shopper Marketing Vendor Selection Tool to help you compare and evaluate potential shopper marketing solutions.

Use this tool to help you design a Request for Proposal (RFP) for a shopper marketing platform.

Shopper Marketing Roles Framework

A framework to help you organize your shopper marketing efforts.

A professionally designed calendar to organize, summarize and communicate all of your marketing activities for 2018.

In 2015, VisionEdge Marketing and Demand Metric joined forces to compare and contrast best-in-class marketing organizations with those in the middle of the pack and the laggards.

Read this best practices report to learn how build a Modern Marketing Center of Excellence (MMCoE).

Free
2014 Marketing Effectiveness

This eWorkshop discusses the results of a recent study sponsored by Pardot, a salesforce.com company, which seeks to understand the effectiveness of the modern marketing organization in 2014.

In October 2013, Demand Metric conducted a benchmarking study, with 227 respondents, to understand the relationship between data quality and revenue growth.

This How-To Guide will explain the components of a Marketing Resource Management (MRM) system, provide an action plan for deployment, and conclude with a plan for implementation.

Sales Enablement Framework

A framework to help you organize your sales enablement efforts.

Modern Marketing Department Structure

We created the Modern Marketing Department Structure to help you design, staff and resource a modern marketing organization.

The Modern Marketing Organization

This How-To Guide has been designed to help you and your company design, staff and resource The Modern Marketing Organization.

Free
Marketing & Sales Alignment: Insights & Best Practices

During this eWorkshop, leading B2B thought leaders from Demand Metric and Corporate Visions share data and insights from recent research on the current state of sales and marketing alignment.

Aligned Sales and Marketing Funnel

Use this tool to organize your sales & marketing activities along a shared opportunity funnel.

Lead Qualification Process Diagram

A tool to help you visualize what steps need to be taken to qualify a new sales lead in your CRM system.

Director of Sales Enablement Job Description

A template to quickly document the role and responsibilities for this position.

Marketing Funnel Template

Use this tool to evaluate how you can optimize your marketing funnel.

A guide to help you standardize and formalize the sales support function within your organization.

Marketing Communications Budget

Use this template to set and track your overall marketing budget.

This guide provides advice on how to build permission-based email marketing lists.

A tool designed to help you analyze leads, and identify strong prospects.

Marketing Strategy Scorecard

A template to document your strategic marketing objectives, initiatives, measures and targets for the next 12-18 months.

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