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Use this modern go-to-market framework to define the activities required to successfully build market-driven products & services that customers will accept.


Use this step-by-step playbook and set of 19 premium tools and templates to develop a comprehensive product development strategy & plan.

Use this tool to help you communicate the findings of a focus group.

Performing Exploratory Research

Read this guide to learn how to begin any market research effort and how to conduct exploratory research successfully.

A template to quickly document the role and responsibilities for this position.

A tool to help you evaluate potential focus group facilitators (moderators).

A tool to help you evaluate a focus group facilitator.

Creating a Product Business Case

A guide to help you understand the intricacies of writing a product business case.

Use this template for any corporate product investment and as a formal communication document.

Use this template to create buyer personas for the key buyers that you intend to target.


Use this step-by-step playbook and set of 21 premium tools and templates to create a comprehensive product marketing plan.

An analysis tool to define the primary & secondary applications for a new product.

A worksheet to define your product's pricing strategy and its differentiation.

A charter to document project scope, decision rights, and sponsorship.

Use this to document your objectives, initiatives, measures, and targets for the next 12-18 months.

This will help you determine your market position in relation to your competitors.

Use this to communicate the 5 key stages of product development, define checkpoints for go/no-go decisions, and document required deliverables.

A template to document your objectives, initiatives, measures, and targets for the next 12-18 months.

A matrix to assess new products that are proposed or currently in development.

Use to evaluate product development initiatives based on strategic fit, economic impact, and feasibility.

Use this to program delivery dates for product feature releases.

Use this tool to improve market research, product strategy, capabilities, technology, and product marketing.

Use this tool to analyze product or feature category leaders among your top 5 competitors.

Use this tool to assess your organization's product development processes and capabilities.

Use this to compare actual sales vs. planned sales for each product.