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Go-To-Market Framework

Use this modern go-to-market playbook to define the activities required to successfully build market-driven products & services that customers will accept.

Focus Group Report Template

Use this tool to help you communicate the findings of a focus group.

Read this guide to learn how to begin any market research effort and how to conduct exploratory research successfully.

A template to quickly document the role and responsibilities for this position.

A tool to help you evaluate potential focus group facilitators (moderators).

A tool to help you evaluate a focus group facilitator.

Creating a Product Business Case

A guide to help you understand the intricacies of writing a product business case.

Use this template for any corporate product investment and as a formal communication document.

Product Marketing Plan

Use this step-by-step planning methodology and set of 20 premium tools and templates to create a comprehensive product marketing plan.

Product Applications Worksheet

An analysis tool to define the primary & secondary applications for a new product.

Product Launch Team Charter

A charter to document project scope, decision rights, and sponsorship.

Pricing Strategy Worksheet

A worksheet to define your product's pricing strategy and its differentiation.

Product Marketing Objectives Scorecard

Use this to document your objectives, initiatives, measures, and targets for the next 12-18 months.

Competitor Analysis Tool

This will help you determine your market position in relation to your competitors.

Product Development Strategy Methodology

Use this step-by-step planning methodology and set of 17 premium tools and templates to develop a comprehensive product development strategy & plan.

Use this to communicate the 5 key stages of product development, define checkpoints for go/no-go decisions, and document required deliverables.

Product Development Strategy Scorecard

A template to document your objectives, initiatives, measures, and targets for the next 12-18 months.

Product Development Evaluation Matrix

A matrix to assess new products that are proposed or currently in development.

Product Feature Competitive Analysis

Use this tool to analyze product or feature category leaders among your top 5 competitors.

Product Development Prioritization Tool

Use to evaluate product development initiatives based on strategic fit, economic impact, and feasibility.

Use this tool to improve market research, product strategy, capabilities, technology, and product marketing.

Product Feature Release Schedule

Use this to program delivery dates for product feature releases.

Product Development Metrics Dashboard

Use this tool to define, track, and report on your key product development metrics.

Use this to determine which stage of the product lifecycle each of your products fall under.

Product Development Assessment

Use this tool to assess your organization's product development processes and capabilities.