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Use this modern go-to-market framework to define the activities required to successfully build market-driven products & services that customers will accept.


Use this step-by-step playbook and set of 19 premium tools and templates to develop a comprehensive product development strategy & plan.

This how-to guide provides a qualitative and quantitative research process that results in a thorough understanding of why and how your customers choose your product over available alternatives – in their words.

Use this How-To Guide to train your team on a process for creating a compelling value proposition.

Use this tool to help you communicate the findings of a focus group.

Performing Exploratory Research

Read this guide to learn how to begin any market research effort and how to conduct exploratory research successfully.

A tool to help you evaluate potential focus group facilitators (moderators).

A template to quickly document the role and responsibilities for this position.

A tool to help you evaluate a focus group facilitator.

Creating a Product Business Case

A guide to help you understand the intricacies of writing a product business case.

Use this template for any corporate product investment and as a formal communication document.

Use this template to create buyer personas for the key buyers that you intend to target.


Use this step-by-step playbook and set of 21 premium tools and templates to create a comprehensive product marketing plan.

A charter to document project scope, decision rights, and sponsorship.

An analysis tool to define the primary & secondary applications for a new product.

A worksheet to define your product's pricing strategy and its differentiation.

Use this to document your objectives, initiatives, measures, and targets for the next 12-18 months.

This will help you determine your market position in relation to your competitors.

Use this to communicate the 5 key stages of product development, define checkpoints for go/no-go decisions, and document required deliverables.

A matrix to assess new products that are proposed or currently in development.

A template to document your objectives, initiatives, measures, and targets for the next 12-18 months.

Use this tool to improve market research, product strategy, capabilities, technology, and product marketing.

Use this tool to analyze product or feature category leaders among your top 5 competitors.

Use to evaluate product development initiatives based on strategic fit, economic impact, and feasibility.