Use this modern go-to-market playbook to define the activities required to successfully build market-driven products & services that customers will accept.
Use this step-by-step planning methodology and set of 17 premium tools and templates to develop a comprehensive product development strategy & plan.
A checklist to organize and standardize your product launch process.
This will help you determine your market position with regard to value, price and market share.
Use this to create a Product Launch Plan that successfully gets your product to market.
Use this step-by-step planning methodology and set of 20 premium tools and templates to create a comprehensive product marketing plan.
Use this template to create buyer personas for the key buyers that you intend to target.
Use this to create fictional personas for the key audiences you intend to target.
A tool to help you evaluate potential focus group facilitators (moderators).
A tool to help you evaluate a focus group facilitator.
Use this tool to analyze product or feature category leaders among your top 5 competitors.
A template to analyze market needs, trends, products, and technology required to produce new products.
A matrix to assess new products that are proposed or currently in development.
Use this tool to help you communicate the findings of a focus group.
Read this guide to learn how to begin any market research effort and how to conduct exploratory research successfully.
A template to quickly document the role and responsibilities for this position.
A guide to help you understand the intricacies of writing a product business case.
Use this template for any corporate product investment and as a formal communication document.
This will help you determine your market position in relation to your competitors.
A charter to document project scope, decision rights, and sponsorship.
Use this to document your objectives, initiatives, measures, and targets for the next 12-18 months.
A template to document your objectives, initiatives, measures, and targets for the next 12-18 months.
Use to evaluate product development initiatives based on strategic fit, economic impact, and feasibility.
Use this tool to improve market research, product strategy, capabilities, technology, and product marketing.
Use this to program delivery dates for product feature releases.