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Use this modern go-to-market framework to define the activities required to successfully build market-driven products & services that customers will accept.

Use this step-by-step playbook and set of 19 premium tools and templates to develop a comprehensive product development strategy & plan.

This how-to guide provides a qualitative and quantitative research process that results in a thorough understanding of why and how your customers choose your product over available alternatives – in their words.

Use this How-To Guide to train your team on a process for creating a compelling value proposition.

Use this tool to help you communicate the findings of a focus group.

Free
Performing Exploratory Research

Read this guide to learn how to begin any market research effort and how to conduct exploratory research successfully.

A tool to help you evaluate potential focus group facilitators (moderators).

A template to quickly document the role and responsibilities for this position.

A tool to help you evaluate a focus group facilitator.

Free
Creating a Product Business Case

A guide to help you understand the intricacies of writing a product business case.

Use this template for any corporate product investment and as a formal communication document.

Use this template to create buyer personas for the key buyers that you intend to target.

Free

Use this step-by-step playbook and set of 21 premium tools and templates to create a comprehensive product marketing plan.

An analysis tool to define the primary & secondary applications for a new product.

A worksheet to define your product's pricing strategy and its differentiation.

A charter to document project scope, decision rights, and sponsorship.

Use this to document your objectives, initiatives, measures, and targets for the next 12-18 months.

This will help you determine your market position in relation to your competitors.

Use this to communicate the 5 key stages of product development, define checkpoints for go/no-go decisions, and document required deliverables.

A matrix to assess new products that are proposed or currently in development.

A template to document your objectives, initiatives, measures, and targets for the next 12-18 months.

Use to evaluate product development initiatives based on strategic fit, economic impact, and feasibility.

Use this to program delivery dates for product feature releases.

Use this tool to improve market research, product strategy, capabilities, technology, and product marketing.

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