Search results

Go-To-Market Framework

Use this modern go-to-market playbook to define the activities required to successfully build market-driven products & services that customers will accept.

LOGIN

Customer Profile Template

Use this to create fictional personas for the key audiences you intend to target.

LOGIN

Product Launch Checklist

A checklist to organize and standardize your product launch process.

LOGIN

positioning statement worksheet

A worksheet to define a positioning statement that describes your product and its differentiation.

LOGIN

Competitive Analysis Tool

This will help you determine your market position with regard to value, price and market share. 

LOGIN

Product Launch Plan

Use this to create a Product Launch Plan that successfully gets your product to market.

LOGIN

Focus Group Report Template

Use this tool to help you communicate the findings of a focus group.

Read this guide to learn how to begin any market research effort and how to conduct exploratory research successfully.

A template to quickly document the role and responsibilities for this position.

A tool to help you evaluate potential focus group facilitators (moderators).

A tool to help you evaluate a focus group facilitator.

Creating a Product Business Case

A guide to help you understand the intricacies of writing a product business case.

Use this template for any corporate product investment and as a formal communication document.

Product Marketing Plan

Use this step-by-step planning methodology and set of 20 premium tools and templates to create a comprehensive product marketing plan.

Product Applications Worksheet

An analysis tool to define the primary & secondary applications for a new product.

Product Launch Team Charter

A charter to document project scope, decision rights, and sponsorship.

Pricing Strategy Worksheet

A worksheet to define your product's pricing strategy and its differentiation.

Product Marketing Objectives Scorecard

Use this to document your objectives, initiatives, measures, and targets for the next 12-18 months.

Competitor Analysis Tool

This will help you determine your market position in relation to your competitors.

Product Development Strategy Methodology

Use this step-by-step planning methodology and set of 17 premium tools and templates to develop a comprehensive product development strategy & plan.

Use this to communicate the 5 key stages of product development, define checkpoints for go/no-go decisions, and document required deliverables.

Product Development Evaluation Matrix

A matrix to assess new products that are proposed or currently in development.

Product Development Strategy Scorecard

A template to document your objectives, initiatives, measures, and targets for the next 12-18 months.

Product Development Prioritization Tool

Use to evaluate product development initiatives based on strategic fit, economic impact, and feasibility.

Product Feature Release Schedule

Use this to program delivery dates for product feature releases.

Pages