Product Development Evaluation Matrix

Resource Overview

A matrix to assess new products that are proposed or currently in development.


Related Resources

Your Problem

You are having a difficult time deciding which product concepts your company should move forward with.

Our Solution

We created the Product Development Evaluation Matrix= to help you assess new products that are being proposed or that are currently in development. This tool enables you to evaluate product concepts with criteria including financial feasibility, strategic alignment, and usability. After this data has been completed, you will be provided with the rankings and information in an easy-to-read format. This tool will help your company identify the right concept for it to pursue.

Download our free Product Development Strategy Methodology to see how this tool functions as part of a product development process.

Key Benefits

  • easy to use Excel format
  • communicates your efforts
  • saves time on formatting
  • helps you assess new products
  • improves product development process


Microsoft Excel Spreadsheet

Estimated Time Required: 2 Hours

Skills Required: Excel (Advanced)