Search results

Go-To-Market Framework

Use this modern go-to-market playbook to define the activities required to successfully build market-driven products & services that customers will accept.


This course has 8 video modules that will help you develop a comprehensive product development strategy and plan.

Read this guide to learn how to conduct a successful product launch.

Exploratory Research Plan Template

A template to help you create a plan for your upcoming exploratory research initiative.


This eWorkshop will help you prepare a request for significant funding outside your normal annual operating budget to invest in product development.

Creating a Product Business Case

A guide to help you understand the intricacies of writing a product business case.

Use this template for any corporate product investment and as a formal communication document.


This eWorkshop is ideal for marketing managers or product managers that need to understand their company or product's differentiation and how to exploit it.

This guide provides practical advice for conducting insightful focus group sessions.

Product Applications Worksheet

An analysis tool to define the primary & secondary applications for a new product.

Product Development Strategy Methodology

Use this step-by-step planning methodology and set of 17 premium tools and templates to develop a comprehensive product development strategy & plan.

Use this to communicate the 5 key stages of product development, define checkpoints for go/no-go decisions, and document required deliverables.

Product Development Strategy Scorecard

A template to document your objectives, initiatives, measures, and targets for the next 12-18 months.

Product Development Evaluation Matrix

A matrix to assess new products that are proposed or currently in development.

Product Development Prioritization Tool

Use to evaluate product development initiatives based on strategic fit, economic impact, and feasibility.

Use this tool to improve market research, product strategy, capabilities, technology, and product marketing.

Product Feature Competitive Analysis

Use this tool to analyze product or feature category leaders among your top 5 competitors.

Product Feature Release Schedule

Use this to program delivery dates for product feature releases.

Product Development Assessment

Use this tool to assess your organization's product development processes and capabilities.

Product Development Metrics Dashboard

Use this tool to define, track, and report on your key product development metrics.

Use this to determine which stage of the product lifecycle each of your products fall under.

A PowerPoint explaining success drivers: strategy, process definition, portfolio management, & skills.

A form that evaluates and helps to prioritize requests for new product features.

Product Features Prioritization Tool

Use this tool to logically survey the value of each feature from the 3 key user perspectives.

Market Requirements Document

A template that summarizes market needs and the opportunity to develop a new product.