Search results

Product Development Framework

Use this product development framework to define the activities required to successfully create, plan and execute a product development plan.

Go-To-Market Framework

Use this modern go-to-market framework to define the activities required to successfully build market-driven products & services that customers will accept.

Product Development Playbook

Use this step-by-step playbook and set of 19 premium tools and templates to develop a comprehensive product development strategy & plan.

This course has 8 video modules that will help you develop a comprehensive product development strategy and plan.

Conducting Successful Product Launches

Read this guide to learn how to conduct a successful product launch.

Exploratory Research Plan Template

A template to help you create a plan for your upcoming exploratory research initiative.


This eWorkshop will help you prepare a request for significant funding outside your normal annual operating budget to invest in product development.

Creating a Product Business Case

A guide to help you understand the intricacies of writing a product business case.

Use this template for any corporate product investment and as a formal communication document.

Facilitating Insightful Focus Groups

This guide provides practical advice for conducting insightful focus group sessions.

Product Applications Worksheet

An analysis tool to define the primary & secondary applications for a new product.

Use this to communicate the 5 key stages of product development, define checkpoints for go/no-go decisions, and document required deliverables.

Product Development Evaluation Matrix

A matrix to assess new products that are proposed or currently in development.

Product Development Strategy Scorecard

A template to document your objectives, initiatives, measures, and targets for the next 12-18 months.

Use to evaluate product development initiatives based on strategic fit, economic impact, and feasibility.

Product Feature Release Schedule

Use this to program delivery dates for product feature releases.

Use this tool to improve market research, product strategy, capabilities, technology, and product marketing.

Product Feature Competitive Analysis

Use this tool to analyze product or feature category leaders among your top 5 competitors.

Product Development Assessment

Use this tool to assess your organization's product development processes and capabilities.

Product Development Metrics Dashboard

Use this tool to define, track, and report on your key product development metrics.

Use this to determine which stage of the product lifecycle each of your products fall under.

A PowerPoint explaining success drivers: strategy, process definition, portfolio management, & skills.

A form that evaluates and helps to prioritize requests for new product features.

Use this tool to logically survey the value of each feature from the 3 key user perspectives.

Market Requirements Document

A template that summarizes market needs and the opportunity to develop a new product.