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Use this product development framework to define the activities required to successfully create, plan and execute a product development plan.
Use this modern go-to-market framework to define the activities required to successfully build market-driven products & services that customers will accept.
Use this step-by-step playbook and set of 19 premium tools and templates to develop a comprehensive product development strategy & plan.
This report shows the importance of taking a disciplined approach to GTM and provides practical insights that will help you increase profitability and shareholder value.
Use this tool to divide your customer base into distinct groups or segments and analyze them based on shared characteristics, behaviors, or needs.
Use this template to define the pains, gains and jobs-to-be-done for your buyer.
Use this framework to help you devise strategies for future growth.
Use this Lean Startup Process Diagram to understand and communicate the major phases for starting up a new business, including Concept, Problem/Solution Fit, Product/Market Fit, Growth Hacking, and Scale.
Use this Microsoft PowerPoint template to define your business model.
Use this Microsoft Excel template to define your business model.
This course has 5 video modules that will help you build an efficient market research process, a comprehensive market research report and an engaging presentation.
This course has 8 video modules that will help you develop a comprehensive product development strategy and plan.
Read this guide to learn how to conduct a successful product launch.
A template to help you create a plan for your upcoming exploratory research initiative.
This eWorkshop will help you prepare a request for significant funding outside your normal annual operating budget to invest in product development.
A guide to help you understand the intricacies of writing a product business case.
Use this template for any corporate product investment and as a formal communication document.
This guide provides practical advice for conducting insightful focus group sessions.
An analysis tool to define the primary & secondary applications for a new product.
Use this to communicate the 5 key stages of product development, define checkpoints for go/no-go decisions, and document required deliverables.
A matrix to assess new products that are proposed or currently in development.