Pains, Gains and Jobs-To-Be-Done Worksheet

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Use this template to define the pains, gains and jobs-to-be-done for your buyer.

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When developing new products and services it's critical to identify the problems you are solving for your intended buyer in terms of how it will help them complete a specific job.  For example, when someone is in a specific situation they want to (motivation) do something to achieve a certain result (outcome). Value can come in the form of pain avoided, or gain created.  Use this template to define the pains, gains and jobs-to-be-done for your buyer.