eWorkshop: Marketing Automation Redefined

Resource Overview

This eWorkshop was presented by the CMO of Bizo, David Karel, at Demand Metric's Digital Marketing Virtual Summit in June of 2014. This workshop discusses the use of display and social advertising for Marketing Automation.

Related Resources

eWorkshop Description

In the following eWorkshop presented by Bizo, we will be focusing on Marketing Automation. The main area of concern in this eWorkshop will be centered around the idea of using display and social advertising to nurture beyond the inbox.

During this Marketing Automation eWorkshop you will learn tips and tricks that will help you with your Marketing Automation that include:

  • The Complexities of the B2B Buying Process
  • The Challenges of Today's B2B Marketer
  • Why Intelligent Nurturing is Key in B2B
  • How Display and Social Ads Can Help
  • 5 Steps to Successful Nurturing 


This eWorkshop is ideal for any marketing professional who needs to improve their Marketing Automation capabilities.

About the Presenter

David Karel - CMO, Bizo

Karel leads Bizo’s marketing efforts. No stranger to business audience marketing, David joins the company with more than 18 years of B2B marketing, business development, and sales experience. He most recently served as vice president of product marketing at SuccessFactors, and has held positions at Instill, Siebel Systems, Thomson Japan, and MBAVision which he founded. When not spending quality time with his family, which is his #1 passion, David likes to play golf, tennis -- and has played alto sax in bands from NY to Philadelphia, Tokyo to Osaka, and back in the Bay area where he lives now.