Marketing Automation Benchmark Report

Resource Overview

In a July 2014 study sponsored by Marketo, Demand Metric partnered with Ascend2 to identify how B2B marketers will be pursuing Marketing Automation success in the upcoming year.

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Executive Summary

Marketing automation has dramatically increased the effectiveness and efficiency of finding, nurturing and converting customers. But what will marketing automation success look like in the year ahead and how will marketers achieve it?

To find out, Demand Metric, in partnership with Ascend2, fielded the Marketing Automation Benchmark Survey and completed interviews with 291 business, marketing and sales professionals from around the world. We thank these busy professionals for sharing their valuable insights with you.

The charts in this edition of our study, titled Marketing Automation Benchmarks by Revenue Performance, compare the strategies and practices of companies that have achieved or exceeded their revenue goals with those that have not.This research has been produced for your use. Put it to work in your own marketing strategy planning and presentation materials. Clip the charts and write about them in your blog or post them on social media. Please share this research credited as published.

Table of Contents

  1. Executive Summary
  2. Revenue Performance
  3. Marketing Automation Objectives
  4. Marketing Automation Success
  5. Marketing Automation Obstacles
  6. Resources for Marketing Automation
  7. Marketing Automatino Features & Factors
  8. Marketing Automation Metrics
  9. About Marketo
  10. About Demand Metric & Ascend2
  11. Appendix - Survey Background

 

Research Methodology

Surveys are conducted online from a panel of more than 50,000 Ascend2 research subscribers, representing US and international marketing and sales decision-makers and practitioners in a range of contact roles, company types, sizes and geographic regions. The questionnaire used incorporates standardized research practices across all studies while maintaining a proven 3-minute survey format. Survey findings are examined in a quantitative context by experienced analysts and reported objectively. The Demand Metric and Ascend2 2014 Marketing Automation Benchmark Survey was administered online in July 2014. During this period, 291 responses were collected for inclusion in the analysis.