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Use this lead generation framework to define the activities required to successfully create, plan and execute a lead generation plan.

Free
Demand Generation Program Playbook

Follow this simple, step-by-step, playbook to develop and implement a demand generation strategy that provides a steady flow of qualified, engaged leads for your sales team.

Free
Demand Generation Framework

Use this demand generation framework to define the activities required to successfully create, plan and execute a demand generation program.

Free
Lead Generation Plan Playbook

Use this step-by-step playbook and set of 46 premium tools and templates to create a comprehensive lead generation plan.

Free
Lead Generation Maturity Model

Our Lead Generation Maturity Model was designed to help organizations by providing a road-map for improving their lead generation efforts and capabilities.

Free

Join Giles House, CMO of CallidusCloud, as he share a 10-step plan for balancing need for enough leads to fill the pipeline with sales’ desire for ready-to-buy leads.

Free

In this session, we’ll talk about the key elements to consider when optimizing your content and tie it all together to see how you can best fuel your Marketing Automation initiatives.

Discover how demand generation works and which best practices are required to get results. This course has 3 video modules that go from fundamental concepts to advanced implementation of demand generation including lead nurturing and scoring.

This course has 6 video modules that will help you develop a comprehensive lead generation plan.

Free

This How-To Guide is designed to provide marketers with the information and resources they need to effectively manage their users’/customers’ online experiences based on leading-edge customer profile management and registration systems and strategies.

Free

In a January 2014 study sponsored by Marketo, Demand Metric partnered with Ascend2 to identify how marketers will be pursuing email marketing success in the upcoming year.

Free
Lead Generation Tactics

This eWorkshop discusses the results of a recent study sponsored by Salesfusion, which seeks to understand marketing lead generation tactics.

Free

In January & February of 2014, Demand Metric and Salesfusion partnered to better understand the current lead generation process.

Free
B2B Email Marketing Effectiveness Benchmark Report

In July 2013, Demand Metric conducted a benchmarking study to assess the effectiveness of email as a marketing channel, and to understand the impact of multiple factors known to negatively impact email marketing campaigns.

Lead Qualification Process Diagram

A tool to help you visualize what steps need to be taken to qualify a new sales lead in your CRM system.

Free
Integrated Demand Generation

This eWorkshop will present marketers with top tips on how to effectively create, execute & optimize an integrated demand generation plan.

Marketing Funnel Template

Use this tool to evaluate how you can optimize your marketing funnel.

Free
Understanding Twitter for Business

A guide that outlines the key features of Twitter, explains its effectiveness as a social network marketing tool and provides an action plan on how to create a unique and effective Twitter presence to help grow and strengthen your corporate brand.

Free
Building Effective Landing Pages

​This How-To Guide outlines different types of landing pages, how landing pages affect conversion rates and lead generation, followed by a detailed action plan on how to create and optimize your landing page.

Free
Using Google+ for Business

A guide to help you understand the key features of Google+ that are useful to business

Free
Real Secret to Higher Quality Leads and More Revenue

This eWorkshop will teach you 7 lead generation success secrets that you can use immediately to improve your lead generation program.

Free
Generate Leads with Webcasts

A guide to help you learn how to generate leads by providing on-demand webcasts.

Free
Collect Leads with City Tours

A guide to help you plan a campaign for city tours and collect leads from those tours.

Free
Assess Advertising Concept Effectiveness

A guide to help you learn the key characteristics of a solid advertising concept.

Free
Align Sales & Marketing with Lead Nurturing

A guide to help you align your sales & marketing functions to improve lead nurturing.

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