eWorkshop: Fueling the Revenue Engine: Lead Generation Tactics

Resource Overview

This eWorkshop discusses the results of a recent study sponsored by Salesfusion, which seeks to understand marketing lead generation tactics.


Related Resources

eWorkshop Description:

Almost every organization has a lead generation process, but process excellence is hard to come by: just 9% of participants in our Lead Generation Benchmark Study report that their process is highly effective.
The lead generation process is in the critical path to revenue, accounting for a significant chunk of budget money and marketing resources. The performance of the process is quite often the greatest point of friction between the sales and marketing team. For most organizations, there is clearly room for improvement.
Join Demand Metric for a free eWorkshop, sponsored by Salesfusion, to learn about the results of the Lead Generation Benchmark study and see how your process compares.

About the Instructors:

Jerry Rackley, Chief Analyst at Demand Metric began his 28-year marketing career at IBM, and his work record includes experience in the technology and financial services sectors. During his career, he has worked with companies ranging in size from startups to members of the global 1000, performing marketing, marketing communication, public relations and product management work. A graduate of Oklahoma State University, he is an adjunct Marketing faculty member in the Spears School of Business.

About the Sponsor:

Salesfusion is the premier platform for improving how companies attract, engage, and close new customers. Sales and marketing professionals worldwide use Salesfusion to optimize the lead to revenue life cycle, by adding efficiency, scalability and predictability to each step in the process.

Lead Generation Tactics