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From August 2015 to September 2015, Demand Metric and Skura collaborated to examine Sales Enablement trends and best practices.

Free
Optimizing Asset Management for Sales Success

The purpose of this How-To Guide is to provide Modern Marketers with a clear understanding of how to effectively use Asset Management Systems as a Sales Enablement tool.

Free
Linking Content to Revenue in Consulting Infographic

Organizations that embrace sales enablement technology enjoy better alignment and collaboration between marketing and business development teams, leading to more effective content and, ultimately, higher revenue.

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Our Customer Engagement Maturity Model was designed to help organizations with a roadmap for improving their Customer Engagement capabilities.

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Improving Campaign Conversion with Journey Maps

This How-To Guide has been designed to help you improve the conversion rate of marketing campaigns by aligning tactics and calls-to-action to customer journeys.

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Our Sales Enablement Maturity Model was designed to help organizations with a roadmap for improving their sales enablement capabilities.

Free

This eWorkshop will focus on the strategies, technologies and best practices for using marketing automation to optimize channel partnerships.

Free

Read this best practices report to learn how sales enablement has developed and how to implement the sales enablement function within your company.

Free
Key Brand Elements Guide

A guide to help you understand the key elements of your brand.

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This guide provides practical advice for implementing a Marketing Automation strategy.

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Video Marketing Solution Study

Our Video Marketing Solution Study highlights insights, the landscape, and the vendors associated with the Video Marketing space.

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This eWorkshop will discuss Demand Metric's 2014 Marketing Outlook; our best research, marketing moments and industry influencers from 2013 and our predictions, new ideas and emerging vendors & products we see for 2014.

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This eWorkshop will present a summary of the "Sales Compensation Solution Acquisition: Getting to Automation & ROI" How-to Guide; a resource to help organizations use a more effective process for acquiring ICM solutions.

To find out if sales tool integration matters, CallidusCloud and Demand Metric partnered to field a survey and ask marketing and sales professionals about the current state of tool integration, and what benefits come when tools are integrated.

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This eWorkshop will present marketers with top tips on how to effectively create, execute & optimize an integrated demand generation plan.

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This eWorkshop will teach you 7 lead generation success secrets that you can use immediately to improve your lead generation program.

Online Event Marketing Technology Overview

Our Online Event Marketing Technology Overview highlights the Online Event Marketing technology space at a high-level.

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This report details the findings of a joint study by Demand Metric and Salesforce Pardot to study the current state of lifecycle marketing, measuring the adoption of this strategy and how it is performing.

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This eWorkshop will teach you how to win the content battle with a content marketing plan that reaches the 70-80% of prospects before they've made their buying decision.

Free
The Modern Marketing Organization

This How-To Guide has been designed to help you and your company design, staff and resource The Modern Marketing Organization.

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