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This eWorkshop evaluates the results of the Demand Metric Benchmark Study hosted to explore the relationship between sales & marketing and the relationship's effect on revenue performance.
In June 2013, Demand Metric conducted a study to assess sales and marketing alignment and how it impacts revenue performance.
During this eWorkshop, leading B2B thought leaders from Demand Metric and Corporate Visions share data and insights from recent research on the current state of sales and marketing alignment.
A guide to help you align your sales & marketing functions to improve lead nurturing.
Use this video marketing framework to define the activities required to successfully create, plan and execute a video marketing program.
This How-To Guide discusses how to align your video content choices with your audience, the most successful types of video content and the benefits associated with each content type.
Use this modern content marketing framework to define the activities required to successfully create, plan and execute a content marketing plan.
Use this modern go-to-market framework to define the activities required to successfully build market-driven products & services that customers will accept.
Use this CRM framework to define the activities required to successfully create, plan and execute a CRM program.
Use this sales enablement framework to define the activities required to successfully create, plan and execute a sales enablement program.
Use this digital marketing framework to define the activities required to successfully create, plan and execute a digital marketing program.
Use this demand generation framework to define the activities required to successfully create, plan and execute a demand generation program.
Use this social media marketing framework to define the activities required to successfully create, plan and execute a social media marketing program.
Use this step-by-step playbook and set of 28 premium tools and templates to develop an approach to agency selection, management and evaluation.
This video infographic provides statistics and best practices for sales enablement.
Our Shopper Marketing Maturity Model was designed to help organizations with a roadmap for improving their shopper marketing capabilities.
This eWorkshop will present an appropriate set of questions the CMO can use to engage the CEO and we'll suggest resources that will help ensure a healthy dialogue exists between marketing and the organization it serves.
This eWorkshop will present an appropriate set of questions the CEO can use to engage the marketing function and we'll suggest resources that will help marketers to provide quality answers.
This guide provides practical advice for building a comprehensive business strategy plan.
This guide provides practical advice for analyzing past sales, and achieving future targets.
This video infographic provides statistics and best practices for lifecycle marketing.
In January & February of 2014, Demand Metric and Pardot partnered to explore marketing's evolution from a lead generation service bureau to a strategic, center of influence and revenue engine.
Demand Metric partnered with Seismic to conduct this research study to benchmark how sales enablement technology can impact consulting firms.
From June 2015 to July 2015, Demand Metric and Showpad collaborated to conduct a survey to understand the sales-marketing relationship around content, and how it affects sales interactions.