Key Brand Elements Guide

Resource Overview

A guide to help you understand the key elements of your brand.


Related Resources

Executive Summary

This How-To Guide has been designed to provide practical advice for rebranding, choosing key brand elements, and understanding key branding drivers.

Read this brief 2-page guide to learn:

  • Why Do Companies Rebrand 
  • What are the Drivers of Branding
  • What Branding Choices Need to be Made
  • Action Plan for Making Branding Decisions
  • Use our Brand Selection Tool to Implement


Read this report to learn how to implement an effective rebranding strategy. Use our Brand Selection Tool to evaluate and generate alignment on key brand element decisions.

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