A template to facilitate the development of standardized interview questions for developing shopper profiles.
Join Kate Moore, Director of Revenue Marketing at Salesfusion, to learn how sales and marketing teams are making it work day-to-day.
In this Digital Marketing Bootcamp session, you'll learn tips and techniques for improving conversion rates and driving more business through sales and marketing alignment.
This self-assessment tool will help you understand how aligned your marketing and technology departments are.
This self-assessment tool will help you understand how aligned your marketing and product development departments are.
This self-assessment tool will help you understand how aligned your marketing and HR departments are.
Document the responsibilities and job requirements for a shopper marketing manager within your organization.
Use this project plan to outline the key components of your shopper marketing program to steer the direction of your project.
Our Shopper Marketing Maturity Model was designed to help organizations with a roadmap for improving their shopper marketing capabilities.
This eWorkshop evaluates the results of the Demand Metric Benchmark Study hosted to explore the relationship between sales & marketing and the relationship's effect on revenue performance.
Use this tool to organize your sales & marketing activities along a shared opportunity funnel.
During this eWorkshop, leading B2B thought leaders from Demand Metric and Corporate Visions share data and insights from recent research on the current state of sales and marketing alignment.
In June 2013, Demand Metric conducted a study to assess sales and marketing alignment and how it impacts revenue performance.
Use this tool to assess the alignment between your Sales and Marketing functions.
A self-assessment of marketing/business alignment in 6 key areas.
A guide to help you align your sales & marketing functions to improve lead nurturing.
This How-To Guide discusses how to align your video content choices with your audience, the most successful types of video content and the benefits associated with each content type.
This video infographic provides statistics and best practices for sales enablement.
September 23rd, 2015
In this Digital Marketing Bootcamp session, you'll learn tips and techniques for improving conversion rates and driving more business through sales and...
A worksheet to help sales & marketing departments align on their definition of a qualified lead.
November 10th, 2014
You probably already know that alignment between marketing and sales teams is important — but how do you make it work? Is it even possible? Join Heidi Bullock...