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Use this template to outline, summarize, communicate and track alignment with your agency partner including status of compensation goals.

Free

Join Kate Moore, Director of Revenue Marketing at Salesfusion, to learn how sales and marketing teams are making it work day-to-day.

Free

In this Digital Marketing Bootcamp session, you'll learn tips and techniques for improving conversion rates and driving more business through sales and marketing alignment.

John Follett
It is the rare company that can avoid the challenges that arise when sales and marketing are misaligned. If you are one of the lucky few, then no need to read...

This self-assessment tool will help you understand how aligned your marketing and technology departments are.

This self-assessment tool will help you understand how aligned your marketing and HR departments are.

This self-assessment tool will help you understand how aligned your marketing and product development departments are.

Free

This How-To Guide discusses how to align your video content choices with your audience, the most successful types of video content and the benefits associated with each content type.

A template to facilitate the development of standardized interview questions for developing shopper profiles.

Free
Sales and Marketing Alignment Webinar

This eWorkshop evaluates the results of the Demand Metric Benchmark Study hosted to explore the relationship between sales & marketing and the relationship's effect on revenue performance.

Aligned Sales and Marketing Funnel

Use this tool to organize your sales & marketing activities along a shared opportunity funnel.

Free

In June 2013, Demand Metric conducted a study to assess sales and marketing alignment and how it impacts revenue performance.

Free
Marketing & Sales Alignment: Insights & Best Practices

During this eWorkshop, leading B2B thought leaders from Demand Metric and Corporate Visions share data and insights from recent research on the current state of sales and marketing alignment.

Marketing Alignment

A self-assessment of marketing/business alignment in 6 key areas.

Sales and Marketing Alignment Tool

Use this tool to assess the alignment between your Sales and Marketing functions.

Free

A guide to help you align your sales & marketing functions to improve lead nurturing.

Free
Video Marketing Framework

Use this video marketing framework to define the activities required to successfully create, plan and execute a video marketing program.

Use this project plan to outline the key components of your shopper marketing program to steer the direction of your project.

Document the responsibilities and job requirements for a shopper marketing manager within your organization.

Free
Content Marketing Framework

Use this modern content marketing framework to define the activities required to successfully create, plan and execute a content marketing plan.

Free
Go-To-Market Framework

Use this modern go-to-market framework to define the activities required to successfully build market-driven products & services that customers will accept.

Free
CRM Program Playbook

Follow this simple, step-by-step, playbook to implement a CRM program that engages your customers, generates sales and provides accurate reporting for your executives.

Free
Digital Marketing Framework

Use this digital marketing framework to define the activities required to successfully create, plan and execute a digital marketing program.

Free
Demand Generation Framework

Use this demand generation framework to define the activities required to successfully create, plan and execute a demand generation program.

Free
Social Media Marketing Framework

Use this social media marketing framework to define the activities required to successfully create, plan and execute a social media marketing program.

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