Search Results

John Follett
It is the rare company that can avoid the challenges that arise when sales and marketing are misaligned. If you are one of the lucky few, then no need to read...

A template to facilitate the development of standardized interview questions for developing shopper profiles.

Free

Join Kate Moore, Director of Revenue Marketing at Salesfusion, to learn how sales and marketing teams are making it work day-to-day.

Free

In this Digital Marketing Bootcamp session, you'll learn tips and techniques for improving conversion rates and driving more business through sales and marketing alignment.

This self-assessment tool will help you understand how aligned your marketing and technology departments are.

This self-assessment tool will help you understand how aligned your marketing and HR departments are.

This self-assessment tool will help you understand how aligned your marketing and product development departments are.

Document the responsibilities and job requirements for a shopper marketing manager within your organization.

Use this project plan to outline the key components of your shopper marketing program to steer the direction of your project.

Our Shopper Marketing Maturity Model was designed to help organizations with a roadmap for improving their shopper marketing capabilities.

Free
Sales and Marketing Alignment Webinar

This eWorkshop evaluates the results of the Demand Metric Benchmark Study hosted to explore the relationship between sales & marketing and the relationship's effect on revenue performance.

Aligned Sales and Marketing Funnel

Use this tool to organize your sales & marketing activities along a shared opportunity funnel.

Free
Marketing & Sales Alignment: Insights & Best Practices

During this eWorkshop, leading B2B thought leaders from Demand Metric and Corporate Visions share data and insights from recent research on the current state of sales and marketing alignment.

In June 2013, Demand Metric conducted a study to assess sales and marketing alignment and how it impacts revenue performance.

Sales and Marketing Alignment Tool

Use this tool to assess the alignment between your Sales and Marketing functions.

Marketing Alignment

A self-assessment of marketing/business alignment in 6 key areas.

align sales and marketing with lead nurturing

A guide to help you align your sales & marketing functions to improve lead nurturing.

This How-To Guide discusses how to align your video content choices with your audience, the most successful types of video content and the benefits associated with each content type.

John Follett's picture
Expert
John Follett
Expert

You probably already know that alignment between marketing and sales teams is important — but how do you make it work? Is it even possible? Find out @ The Demand Generation Virtual Event!

Read the source article at blog.demandmetric.com

This video infographic provides statistics and best practices for sales enablement.

John Follett
In this Digital Marketing Bootcamp session, you'll learn tips and techniques for improving conversion rates and driving more business through sales and...
Jesse Hopps's picture
Rockstar
Jesse Hopps
Rockstar

This Sales & Marketing Alignment benchmarking study will examine how the degree of sales and marketing alignment affects the way companies perform, primarily in terms of revenue generation.

Lauren Follett's picture
Rockstar
Lauren Follett
Rockstar

All companies want to drive more profitable growth at lower costs and are exploring the impact of sales and marketing alignment on sales productivity and enablement.

Join us as leading B2B thought leaders: Tim Riesterer of Corporate Visions & Jerry Rackley of Demand Metric share data & insights from recent research on this hot topic.

Lauren Follett's picture
Rockstar
Lauren Follett
Rockstar

Sales and marketing alignment is not just a cliché; it has a real effect on revenue performance.

Join us on Thursday, July 18th for a detailed discussion about the influences on sales and marketing alignment and how alignment impacts revenue performance.

John Follett
You probably already know that alignment between marketing and sales teams is important — but how do you make it work? Is it even possible? Join Heidi Bullock...

Pages