Shopper Marketing Roles Framework

Resource Overview

A framework to help you organize your shopper marketing efforts.

Your Problem

You need to organize your shopper marketing efforts across different departments.

Our Solution

We created the Customer Engagement Framework to help organizations improve their shopper marketing efforts across 6 categories: Roles, Responsibilities, Processes, Technology, Content and Metrics. 

This framework was designed with shopper marketing best practices in mind. It should be used to audit your current capabilities and ultimately help you document an action plan for each of the following stakeholders: Senior Management, Shopper Marketing Owner, Brand Marketing, Insights, Digital & Social Media, Sales Management, Field and/or Account Teams and Retail/Channel Sales Partners.


Key Benefits

  • improves shopper marketing processes
  • helps you audit current shopper marketing capabilities
  • provides a baseline for maturity