Use our Shopper Marketing Glossary to understand key terms.
Shopper Marketing Glossary
Resource Overview
Your Problem
You are looking to understand the terms used in Shopper Marketing campaigns.
Our Solution
Use our Shopper Marketing Glossary to discover terms that are foundational to the strategic implementation and review of shopper marketing programs.
Key Benefits
- understand key terms
- discover new ideas or approaches
Use our Shopper Marketing Business Case to provide senior management with a use case for a Shopper Marketing program in your organization.
Use this shopper marketing playbook to define the activities required to successfully create, plan and execute a shopper marketing plan.
Use our Shopper Marketing Program Strategies list to discover opportunities you can leverage while planning for your next shopper marketing campaign.
Use this project plan to outline the key components of your shopper marketing program to steer the direction of your project.
Use this template to outline, summarize, communicate and track your overall shopper marketing plan.
Follow this simple, step-by-step, methodology to develop and implement a shopper marketing strategy that increases sales, builds shopper insights, and grows brand awareness.
Dun & Bradstreet sponsored a Demand Metric study to learn how companies are using acquired data and how that data is making a difference in campaigns, demand generation and other key results.
From October 2014 to January 2015, Demandbase sponsored a Demand Metric study to explore the current state of digital marketing in B2B enterprises.
In a November 2014 study sponsored by RewardStream, Demand Metric conducted a survey to find about the current state of referral marketing. The study’s goal was to understand the interest in and success with referral marketing, gaining insights from which to derive best practices.
In a September 2014 study sponsored by Influitive, Demand Metric conducted a survey to explore the resources and investment organizations are making in Customer Marketing.
Free
This eWorkshop will present an appropriate set of questions the CEO can use to engage the marketing function and we'll suggest resources that will help marketers to provide quality answers.
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This eWorkshop will present practical advice for creating and delivering great presentations.
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This eWorkshop discusses the results of a recent study sponsored by Pardot, a salesforce.com company, which seeks to understand the effectiveness of the modern marketing organization in 2014.
This course has 5 video modules that will help you develop a comprehensive approach to project management.
This course has 6 video modules that will help you develop and launch a CRM Program that meets your marketing objectives.
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