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Shopper Marketing Glossary

Resource Overview

Use our Shopper Marketing Glossary to understand key terms.

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Business IntelligenceMarketing StrategyShopper Marketing
 

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Your Problem

You are looking to understand the terms used in Shopper Marketing campaigns.

Our Solution

Use our Shopper Marketing Glossary to discover terms that are foundational to the strategic implementation and review of shopper marketing programs.

Key Benefits

  • understand key terms
  • discover new ideas or approaches
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Shopper Marketing Strategy
Download
Downloads
74

Resource Overview

Use our Shopper Marketing Glossary to understand key terms.

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      • My Projects
        • Go to Projects Dashboard
        • How Do Projects Work?
        • Pre-Built Smart Projects
          • Learn About Smart Projects
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          • CRM Program
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          • Marketing Plan
          • Mobile Marketing
          • Online Advertising
          • Online Community
          • Product Development
          • Product Marketing
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        • Browse by Topic or Content Type
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          • Advocacy and Loyalty
          • Customer Retention
          • CRM
          • Gamification
          • Online Communities
          • Personalization
          • Voice of Customer
          • Customer Engagement
        • Demand Generation
          • Advertising
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          • Email Marketing
          • Event & Tradeshow Marketing
          • Inbound Marketing
          • Lead Generation
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          • Inside Sales
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          • CRM
          • Marketing Automation
        • Marketing Strategy & Operations
          • Assessments
          • Big Data
          • Budgets & Finance
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          • Marketing Analytics
          • Marketing Strategy
          • Maturity Models
          • Measurement
          • Plan & Goals
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        • Staffing & Management
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          • Agile Marketing
          • Business Alignment
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          • Policies
          • Project Management
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          • Training Workshops
      • Resources
        • 29+ Playbooks & Tool-Kits
          • Agency Management
          • Agile Marketing
          • Blogging for Business
          • Content Marketing
          • Crisis Communications
          • CRM Program
          • Customer Engagement
          • Demand Generation
          • Event Marketing & Trade Shows
          • Lead Generation
          • Market Research
          • Marketing Communications
          • Marketing Strategy
          • Mobile Marketing
          • Online Advertising
          • Online Community
          • Product Development
          • Product Marketing
          • Project Management (PMO)
          • Public Relations
          • Sales Enablement
          • Sales Training
          • SEO & SEM
          • Shopper Marketing
          • Social Media Marketing
          • Video Marketing
          • Webinar Program
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        • 700+ Tools & Templates
          • Most Popular
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          • ROI Calculators
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          • Process Diagrams
          • Project Plans & Charters
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        • 24+ Training Courses
          • DM University Login
          • About DM University
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        • 250+ Reports & Guides
          • All Free Resources
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          • Benchmark Reports
          • Marketing Tech Reports
          • Best Practices Guides
          • How-To Guides
          • Maturity Models
          • Video Infographics
          • Marketing Assessment
        • 100+ Webinars
          • [Dec 3] ABM Tech Stack Research
          • [On Demand] Multi-Channel Study Results
          • [On Demand] Email Marketing Study Results
          • [On Demand] AI in B2B Marketing
          • Browse all On-Demand Webinars
        • Browse all 1,000+ Resources
      • How it Works
        • What is Demand Metric?
        • How We Deliver Value
        • Job Roles We Support
          • Marketers
          • Consultants & Agencies
          • Product Managers
          • Marketing Tech Vendors
        • Free vs. Paid Subscriptions
        • Plans & Pricing
        • How To Use My Projects
          • Add Users
          • Create a New Project
          • Create a New Task
          • Assign & Edit Tasks
          • Mass Edit Tasks
          • Duplicate a Task
          • Delete or Archive Projects
          • View Tasks on Kanban Board
          • View Tasks on a Calendar
          • Build Reports with Filters
          • Add Tags for Reporting
          • Launch a Smart Project
          • Integrate Outlook/Gmail
          • Export to Excel (CSV)
          • Configure Your Settings
        • Search 1,000+ Resources
        • "Agile" Task Management
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