Shopper Marketing Maturity Model

Resource Overview

Our Shopper Marketing Maturity Model was designed to help organizations with a roadmap for improving their shopper marketing capabilities.

Your Problem

You need to understand where your organization sits in the spectrum of shopper marketing maturity. You also want to know how to move from one level of maturity to the next.

Our Solution

Our Shopper Marketing Maturity Model was designed to help organizations with a roadmap for improving their shopper marketing capabilities. The model provides 4 stages of organizational maturity, which are:

  1. Undefined
  2. Progressive
  3. Mature
  4. World-Class

Additionally, it evaluates 7 components of Shopper Marketing, as follows:

  • Strategic Orientation
  • Organizational Structure
  • Tools & Platforms
  • Shopper Insights
  • Digital Experiences
  • Omni-Channel Customer Journey
  • Metrics & Measurement

 

Key Benefits

  • clearly organizes core initiatives for each component
  • outlines maturity for 7 different core components of shopper marketing
  • allows you to understand where your organization's capabilites for shopper marketing stand
  • helps you learn how to move from one level to another
  • offers key metrics that will help measure your success