Shopper Marketing Project Plan

Resource Overview

Use this project plan to outline the key components of your shopper marketing program to steer the direction of your project.


Related Resources

Your Problem

You need to begin planning for your shopper marketing program.  You also want to create a complete outline of the project to share with your project team and senior management to ensure full approval & support.

Our Solution

We created the Shopper Marketing Project Plan to provide you with a standard outline for a shopper marketing initiative. Utilize this Microsoft Word document to help you ensure full support & approval from senior management, steer the direction of your shopper marketing program and communicate project details to your team.

Complete the following sections as fully as possible: Project Overview, Project Description, Key Success Factors, Risk Identification, Project Stakeholders, Communication Plan, Decision Rights and Approval.

Key Benefits

  • includes an example plan
  • outlines key areas to consider during planning
  • acts as a communication device
  • can be easily edited
  • provides a professional project plan document