Shopper Marketing Project Plan

Resource Overview

Use this project plan to outline the key components of your shopper marketing program to steer the direction of your project.

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Your Problem

You need to begin planning for your shopper marketing program.  You also want to create a complete outline of the project to share with your project team and senior management to ensure full approval & support.

Our Solution

We created the Shopper Marketing Project Plan to provide you with a standard outline for a shopper marketing initiative. Utilize this Microsoft Word document to help you ensure full support & approval from senior management, steer the direction of your shopper marketing program and communicate project details to your team.

Complete the following sections as fully as possible: Project Overview, Project Description, Key Success Factors, Risk Identification, Project Stakeholders, Communication Plan, Decision Rights and Approval.

Key Benefits

  • includes an example plan
  • outlines key areas to consider during planning
  • acts as a communication device
  • can be easily edited
  • provides a professional project plan document