Shopper Marketing Competition Tracking Database

Resource Overview

Use our tracking database to keep tabs on what your competitors are doing from a shopper marketing perspective.

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Your Problem

You need to keep tabs on what your competitors are doing from a shopper marketing perspective.

Our Solution

We created the Shopper Marketing Competitor Tracking Database to monitor and compare key metrics of your competitors' shopper marketing efforts (both brnad-led and retailer-led campaigns). Within this Microsoft Excel spreadsheet, select the channels you would like to track and record such areas as product categories, overall sentiment, retailer etc.

This tool includes tabs for both retailer-led and brand-led competition tracking.

Key Benefits

  • easy color-coded format
  • demonstrates who has shopper marketing advantage
  • provides a report for senior management