Use this to create fictional personas for the key shoppers you intend to target.
Shopper Marketing Profile Template
You need a precise understanding of shopper behavior and characteristics. It is required that you generate a standard shopper profile that can be shared with the departments in your company.
We created the Shopper Marketing Profile Template to help you develop a fictional user persona that profiles the target shopper(s) you need to reach with your product development, communications and marketing efforts.
Regardless of the industry your company is in, creating shopper profiles is important. Our shopper profile template is a tool that can help you generate and communicate profiles to key stakeholders, whether in product development or marketing. In the profiling criteria tab we list a number of criteria from both the B2B and B2C perspective.
With the Shopper Marketing Profile Template, we encourage you to be as specific as possible about your customers.
- Choose demographic, psychographic, behavioral or environmental profiling criteria
- Use profiles to communicate with your Shopper Marketing team