Shopper Marketing Strategy Workbook

Resource Overview

Use this template to outline, summarize, communicate and track your overall shopper marketing plan.


Related Resources

Your Problem

You are trying to create an high-level overview of your shopper marketing strategy.

Our Solution

Use our Shopper Marketing Strategy Workbook to create 'scorecard' that concisely outlines your shopper marketing strategy in terms of objectives, programs, metrics, and timeframes.

In the 'Shopper Marketing Scorecard' tab, enter your high-level goals or objectives for your shopper marketing strategy. In this tab, you will able to list the initiatives you will conduct to you meet your objectives and the metrics that will measure their effectiveness.

After you have completed your 'Scorecard', you can begin tracking your goals and timeframes in the 'Goal Tracking' tab as you implement your shopper marketing programs.

Key Benefits

  • highlights the main idea of your project's purpose
  • documents your program objectives
  • easily customizale
  • saves hours of formatting
  • works in conjunction with other shopper marketing tools