Shopper Marketing Business Case

Resource Overview

Use our Shopper Marketing Business Case to provide senior management with a use case for a Shopper Marketing program in your organization.


Related Resources

Your Problem

You have researched Shopper Marketing and clearly understand how your organization stacks up on the scale of maturity (from Undefined to World-Class) for Shopper Marketing. You now want to create a document to share your findings with senior management in order to gain approval to begin the project or for an increase in staff/resources for the project.

Our Solution

The Shopper Marketing Business Case will help you share your Shopper Marketing research with your senior management team to gain their support for this program.  This Microsoft Word template allows you to document the following regarding your use case: Executive Summary, Opportunity Overview & Key Success Factors, Assumptions & Decision-Making Criterion, Business Impact Analysis, Risks & Contingency Plans and Recommendations.

The in-depth quality of this document will allow you to provide senior executives with enough information to ensure them this project will be beneficial for the organization.

Key Benefits

  • a formal business case format
  • provides an in-depth guideline
  • enables senior management support
  • saves hours on formatting