Public Relations Plan Methodology

Resource Overview

Use this step-by-step planning methodology and set of 16 premium tools and templates to develop a comprehensive public relations strategy & plan.

Building a Results-Oriented Public Relations Program is a 32-page PDF planning methodology that highlights our premium tool-kit of 16 premium tools & templates (available for download to Pro, Premium & Team level members) to help you develop a comprehensive public relations strategy & plan. 

Demand Metric methodologies are step-by-step guides that help you build strategic processes using "Best Practices" and other Demand Metric tools & templates.  Learn more about our methodologies by reading the blog post: Much Ado About Methodologies

For more info on this particular methodology, read our blog post: Building a Results-Oriented Public Relations Program or view our interactive Webinar: Building a PR Program

Stages of this methodology include:

  1. Objectives
  2. Assessment
  3. Audience Understanding
  4. Craft Key Messages
  5. Asset Inventory
  6. Budget & Measurement


There are 16 premium tools & templates linked inside of this methodology to facilitate the process: 

  1. Public Relations Agency RFP
  2. Public Relations Budget Template
  3. Public Relations Calendar 2013
  4. Public Relations Metrics Dashboard
  5. Public Relations Strategy Scorecard
  6. PR Agency Selection Tool
  7. Press Kit Checklist
  8. Press Release Template
  9. Competitive Analysis Tool
  10. Customer Profile Template
  11. Positioning Statement Worksheet
  12. Media Relations and PR Audit
  13. Editorial Calendar Template
  14. Media Specialist Job Description
  15. Message Mapping Tool
  16. Competitive PR and Advertising Analysis