Media Relations and PR Audit

Resource Overview

A self-assessment to rate your capabilities across 6 key success drivers.


Related Resources

Your Problem

You need to evaluate your internal media relations capabilities.

Our Solution

We created the Media Relations and PR Audit to rate your media relations and public relations capabilities. This Microsoft Excel self-assessment allows you to evaluate your organization's capabilities across 6 key success drivers: Media, Awareness, Positioning, Internal Support, Expertise, Process, & Relationships.

Download our free Public Relations Plan Methodology, which uses this tool to help you implement a PR program that gets results.

Key Benefits

  • simple do-it-yourself assessment
  • identify strengths & weaknesses
  • provides actionable recommendations
  • save 8 hours on formatting
  • generates spider-graph chart


Microsoft Excel Spreadsheet

Estimated Time Required: 4 Hours

Skills Required: Excel (Advanced)