Digital Marketing Maturity Model

Resource Overview

Our Digital Marketing Maturity Model was designed to help organizations with a roadmap for improving their Digital Marketing capabilities.

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Your Problem

You need to understand where your organization sits in the spectrum of Digital Marketing maturity. You also want to know how to move from one level of maturity to the next.

Our Solution

Our Digital Marketing Maturity Model was designed to help organizations with a roadmap for improving their Digital Marketing capabilities. The model provides 4 stages of organizational maturity, which are:

  1. Undefined
  2. Progressive
  3. Mature
  4. World-Class

 

Additionally, it evaluates 7 components of Digital Marketing, as follows:

  • Orientation
  • Leadership
  • Tools & Platforms
  • Demand Generation
  • Digital Experience
  • Budget & Staff
  • Metrics

 

Key Benefits

  • clearly organizies core initiatvies for each component
  • outlines maturity for 7 different core components of digital marketing
  • allows you to understand where your organization's capabilites for digital marketing stand
  • helps you learn how to move from one level to another
  • offers key metrics that will help measure your success