Public Relations Maturity Model

Resource Overview

Our Public Relations Maturity Model was designed to help organizations by providing a road-map for improving their PR efforts and capabilities.


Related Resources

Your Problem

You need to understand where your organization sits in the spectrum of Public Relations maturity. You also want to know how to move from one level of maturity to the next.

Our Solution

Our Public Relations Maturity Model is designed to help organizations improve their PR capabilities by providing a defined road-map. The model provides 4 stages of organizational maturity, which are:

  1. Undefined
  2. Progressive
  3. Mature
  4. World-Class


Additionally, it evaluates 8 components of Public Relations, as follows:

  • Orientation
  • Leadership
  • Process & Focus
  • Technology & Interoperability
  • Media Engagement
  • Budget & Staff
  • Management & Policy
  • Metrics


Key Benefits

  • clearly organizes core initiatives for each component
  • outlines maturity for 8 different core components of content marketing
  • allows you to understand where your organization's capabilites for content marketing stand
  • helps you learn how to move from one level to another
  • offers key metrics that will help measure your success