eWorkshop: Digital Marketing Maturity Model

Resource Overview

This eWorkshop was presented by VP Research at Demand Metric, Clare Price, at Demand Metric's Digital Marketing Virtual Summit in June of 2014. This workshop discusses the seven components of Digital Marketing on four different levels of maturity.

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eWorkshop Description:

In the following eWorkshop presented by Demand Metric's VP Research, Clare Price, discusses the elements of the Digital Marketing Maturity Model. The seven components of Digital Marketing are:

  • Orientation
  • Leadership
  • Tools & Platforms
  • Demand Generation
  • Digital Experience
  • Budget & Staff
  • Metrics

 

These seven components are discussed on four levels (Undefined, Progressive, Mature and World-Class). This eWorkshop is ideal for any marketing professional who needs to improve their Digital Marketing capabilities.

About the Presenter

Clare Price - VP Research, Demand Metric

Price is an expert in marketing strategy, branding, strategic communications, sales enablement, social media marketing, content marketing and leveraging marketing technologies. Clare is a former Gartner Research Director and helped build their Internet Strategies Services division with clients such as Microsoft, IBM, HP, Cisco, Proctor & Gamble and Wells Fargo. Her specialties include: brand strategy, brand development, customer acquisition and relationship development, content and digital marketing strategy, sales enablement and social media marketing.