Digital Marketing Roles Matrix

Resource Overview

A roles matrix to help you organize your Digital Marketing efforts.


Related Resources

Your Problem

You need to organize your Digital Marketing efforts across different departments.

Our Solution

We created the Digital Marketing Roles Matrix to help organizations improve their Digital Marketing efforts across 6 categories: Roles, Responsibilities, Processes, Technology, Content, and Metrics. 

This roles matrix was designed with Digital Marketing best practices in mind. It should be used to audit your current capabilities and ultimately help you document an action plan for each of the following stakeholders: Senior Management, Strategic Communications, Demand Generation, Content Marketing, Community & Social Media, Public Relations, Product Marketing, and Customer Experience.


Key Benefits

  • improves Digital Marketing processes
  • helps you audit current Digital Marketing capabilities
  • provides a baseline for maturity


Microsoft PowerPoint

Estimated Time Required: 5 Hours

Skills Required: Analysis