eWorkshop: Building a PR Program

Resource Overview

This eWorkshop will cover why having a PR plan is important and how to go about creating one.


Related Resources

eWorkshop Description:

Public Relations is an effective and low-cost strategy for marketers, but the PR landscape has shifted significantly in the past decade. This eWorkshop will cover what PR is today, why having a PR plan is important and how to go about creating one using the Demand Metric Public Relations Plan Methodology.  This eWorkshop is ideal for organizations that want to start a PR program or for those who have one but wish to improve it.

About the Instructor:

Jerry Rackley joined Demand Metric in October 2011 as Vice President of Marketing & Product Development. He began his 28-year marketing career at IBM, and his work record includes experience in the technology and financial services sectors. During his career, he has worked with companies ranging in size from startups to members of the global 1000, performing marketing, marketing communication, public relations and product management work. A graduate of Oklahoma State University, he is an adjunct Marketing faculty member in the Spears School of Business. He resides in Stillwater, Oklahoma with his wife and family.