eWorkshop: Sales Technology Adoption Webinar

Resource Overview

This webinar highlights how to better understand sales and marketing collaboration and the impact of using sales enablement technology with insights from the “Sales Enablement Technology” benchmark report.

eWorkshop Description:

The Demand Metric and Seismic study “Sales Enablement Technology” highlights how to better understand sales and marketing collaboration and the impact of using sales enablement technology. The research effort also pursued an answer to the key question: are companies that report an improvement in sales and marketing effectiveness more likely to use sales enablement technology to collaborate, manage content, and measure results?

Scripted with key insights from the study, this exclusive webinar dives into important points of the study including:

  • The benefits of collaboration;
  • Technology use and effectiveness;
  • The impact of weak adoption;
  • 5 strategies for improving adoption
  • And more!