eWorkshop: How Integrating Your Sales Tools Can Accelerate Sales Performance

Resource Overview

This live session is ideal if you're looking to understand the current state of sales tool integration, and what benefits come when tools are integrated.


Related Resources

eWorkshop Description:

Sales tools are indispensable to the B2B sales process.  In the complex, B2B sales environment, realizing the full benefits of the sales toolset depends on many factors, and among them is integration. 
CallidusCloud and Demand Metric partnered to determine if integrating sales tools with each other and with CRM results in better sales outcomes.  We learned that over one-third of organizations studied have minimal to no integration between their sales tools, and less than one-third have minimal to no tool integration with their CRM systems.
Join Jerry Rackley and Giles House, CMO at CallidusCloud, for this on-demand webinar where they will discuss the implications of sales tools that exist in silos, what we learned about the current state of tool integration, and what benefits come when tools are integrated.

About the Presenters

Jerry Rackley - Chief Analyst, Demand Metric

With 30 years experience in Marketing at organizations like IBM and Esker Software, Jerry is an expert in Market Research, Product Management, PR, Positioning, and B2B Marketing. He oversees all Demand Metric's primary research and is also adjunct faculty at OSU in Oklahoma.  

Giles House - CMO at CallidusCloud

Giles is an experienced marketing executive with a proven track record of successfully marketing and selling business software and technology. At CallidusCloud he is responsible for the company’s global marketing activities, product strategy, communications, brand and sales enablement programs.