Sales Enablement Technology Report

Resource Overview

Demand Metric partnered with Seismic to research how to better understand sales and marketing collaboration and the impact of using sales enablement technology.

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Introduction

Sales enablement is more than just technology, training, or a job title; it encompasses the strategies, processes, technologies, and tools that drive the collection, storage, transfer, and presentation of content by the sales team.

When sellers are enabled, they are able to close more deals. Helping sales close more deals is the purpose of Sales Enablement. Demand Metric partnered with Seismic to research how to better understand sales and marketing collaboration and the impact of using sales enablement technology.

The research effort also pursued an answer to the key question: are companies that report an improvement in sales and marketing effectiveness more likely to use sales enablement technology to collaborate, manage content, and measure results?

These study results provide insights and data useful for comparison, planning, and improving your organization’s sales enablement efforts. 

Table of Contents

  1. Introduction
  2. Executive Summary
  3. Benefits and Challenges of Collaboration
  4. Usage and Adoption
  5. Content Effectiveness
  6. Sales Productivity
  7. Collaboration and Measurement
  8. Analyst Bottom Line
  9. Acknowledgements

  10. Appendix - Survey Background

Research Methodology

This Demand Metric Sales Enablement survey was administered online during the period of August 2, 2018, to August 17, 2018. During this period, 245 responses were collected, 234 of which were complete enough for inclusion in the analysis.