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Account Based Marketing Playbook

Follow this simple step-by-step guide to develop an account-based marketing (ABM) approach and strategy.

Free

Demandbase and Salesforce Pardot partnered with Demand Metric to take the pulse of over 100 B2B marketing and sales people about their understanding, usage, impact, and optimism surrounding AI.

Use this checklist to help you activate Engage Responsibly at your organization.

Webinar Promotions Calendar 2023

Use this tool to create a 2023 webinar promotions calendar that will allow you to plan & monitor your promotional activities throughout the year.

 Use the Agency Transition Assets Acquisition Database to collect and track all of the assets you will need to have transferred over to your new agency partner.

Use this account based marketing (ABM) framework to define the activities required to successfully create, plan and execute an ABM program.

Use this template to professionally document your market research study and its findings when presenting them to your executive team.

The Spokesperson Procedures Guide Template is a policy guide for any spokesperson for your organization.

Use this Agile Marketing tool to ensure lessons learned during each Sprint are leveraged.

Free
Org Structure Guide

This How-To Guide was designed to help you understand what the common Marketing organizational charts look like, the pros and cons of each structure, and how to select the best org structure for your company. 

Events Database Template 2023

A professionally designed database & calendar to organize, summarize and communicate all of your marketing events for 2023.

Marketing Communications Calendar 2021

Use this professionally designed calendar to organize and communicate all of your marketing activities for 2023.

social_media_marketing_calendar_

Use this tool to organize and communicate all of your social media marketing activities for 2023. 

Use this to define, track and report on your Demand Generation metrics.

Use this template to detail all of the elements of an important initiative you will embark on in the upcoming year.

Use this database to document the details of each video in your program and track your videos by content type.

Free

Use this to define, track and report on your Customer Engagement metrics.

Free
Influencer Marketing Framework

Follow this simple framework to develop an Influencer Marketing program that supports your company’s goals & objectives.

Use this to organize important information for all of your conference attendees.

Free

Follow this simple framework to leverage our top 25 tools, designed to help you achieve immediate marketing results.

Free

Follow this simple framework to develop an Agile Marketing plan that supports your company’s goals & objectives.

Free

Follow this simple framework to develop a marketing plan that supports your company’s goals & objectives.

Free

Follow this simple framework to develop a Public Relations Crisis plan that supports your company’s goals & objectives.

The Enterprise Marketers’ Guide to ABM concludes a series of proprietary, multi-part research reports that delve into the unique principles and best practices of enterprise ABM today. Including findings from over 1,200 study participants across 5 continents, this report is designed to be easily actionable for enterprise marketers with essential insights and data-driven strategies for executing ABM in complex operating environments.

Use this database to ensure your marketing collateral is up-to-date and well distributed.

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