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The State of Sales Onboarding & Training Research Report

The following report summarizes the results of this year’s survey and shares practical insights from over 400 sales teams that will help you get reps selling faster and retain them for longer.

Free
The State of Email Marketing 2021

Since 2018, Validity and Demand Metric have researched email marketing to examine which tactics marketers are using, how well they are working, and what challenges prevent greater success with email.

Free

Demandbase and Salesforce Pardot partnered with Demand Metric to take the pulse of over 100 B2B marketing and sales people about their understanding, usage, impact, and optimism surrounding AI.

The Enterprise Marketers’ Guide to ABM concludes a series of proprietary, multi-part research reports that delve into the unique principles and best practices of enterprise ABM today. Including findings from over 1,200 study participants across 5 continents, this report is designed to be easily actionable for enterprise marketers with essential insights and data-driven strategies for executing ABM in complex operating environments.

The State of Video Research Report

This annual research effort aims to examine the use of video in business, how it’s measured, and its impact. This year’s report provides insights that will help your team understand how to leverage video and measure its effectiveness.

Free

In July 2013, Demand Metric conducted a benchmarking study to assess the effectiveness of email as a marketing channel, and to understand the impact of multiple factors known to negatively impact email marketing campaigns.

Free

In June 2013, Demand Metric conducted a study to assess sales and marketing alignment and how it impacts revenue performance.

Free

In this report, Demand Metric, in partnership with Lucidpress, explore the impact and value of brand consistency.

Free
Lifecycle Marketing Benchmark Report

This report details the findings of a joint study by Demand Metric and Marketo to study the current state of lifecycle marketing.

Free

This report details the findings of a joint study by Demand Metric and Salesforce Pardot to study the current state of lifecycle marketing, measuring the adoption of this strategy and how it is performing.

Free

This report will present the framework, the maturity milestones it represents, recommended actions to achieve maturity with ABM and therefore maximize its revenue impact.

Free

MRP and Demand Metric partnered to field research to find out how these personas adopt martech differently and how their posture toward martech adoption impacts their ROI.

Free

From June 2015 to July 2015, Demand Metric and Demandbase collaborated to explore the current state of ABM adoption, detailing usage and user characteristics.

Free
Digital Marketing Benchmark Report 2015

In a November 2014 study sponsored by Demandbase, Demand Metric conducted a survey to took a close look at digital marketing to understand current practices, goals, strategies, metrics and effectiveness.

Free

In a May 2014 study sponsored by Marketo, Demand Metric partnered with Ascend2 to identify how marketers will be pursuing website optimization success in the upcoming year.

Free

A benchmark report on advanced marketing performance management best practices.

Free

In November 2013, Demand Metric conducted a benchmarking study, with 291 respondents, to measure employee engagement, understand the impact of having it, and how it is measured and managed so as to derive best practices.

Free

In June 2013, Demand Metric conducted a benchmarking study to assess the impact online display advertising and real-time bidding is having on the online advertising landscape.

Free

A benchmark report on content personalization trends and best practices.

Free

This report presents the findings of our Inbound Marketing research, providing all marketers with a useful set of benchmarks to compare their use of these approaches.

Free

From August to September 2015, Demand Metric, in collaboration with Attend, conducted a survey to determine how effective events are as a strategy for customer engagement and if the resulting ROI meets expectations.

Free

In a July 2014 study sponsored by Marketo, Demand Metric partnered with Ascend2 to identify how B2B marketers will be pursuing Marketing Automation success in the upcoming year.

Free

In a March 2014 study sponsored by Vidyard, Demand Metric partnered with Ascend2 to identify how B2B marketers will be pursuing video marketing success in the upcoming year.

Free

In a July 2014 study, Demand Metric collaborated with Ascend2 to conduct a survey to find about the current state of mobile marketing.

Free

In a November 2014 study sponsored by Cvent, Demand Metric conducted a survey to find out about the current state of event marketing. The study’s goal was to understand the interest in and success with event marketing, gaining insights from which to derive best practices.

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