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The State of Email Marketing Video Infographic 2019

Demand Metric and Return Path by Validity continue to partner to understand which email tactics marketers are using, how well they are working, and what challenges prevent greater success with email. The most recent edition of this research continues to pursue answers to the key question: What separates high-performing email marketers from the rest of the pack?

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The State of Email Marketing Infographic 2019

The top email marketing objectives are communicating with customers (74 percent), building brand awareness (64 percent), and communicating with prospects (63 percent). 

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In June 2013, Demand Metric conducted a study to assess sales and marketing alignment and how it impacts revenue performance.

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This presentation will detail the essential building blocks of an effective marketing stack, how the pieces fit together, and why marketing automation should be the foundation of your stack. 

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This live session is ideal if you're looking to understand how well leads flow through your sales & marketing funnel.

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Join industry expert Janelle Johnson, Senior Director of Demand Generation of Act-On Software, as she shows the benefits of using marketing automation to help sales improve efficiency, and achieve higher close rates.

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In this session, we’ll talk about the key elements to consider when optimizing your content and tie it all together to see how you can best fuel your Marketing Automation initiatives.

Use this tool to define, track, and report on your key lead generation metrics.

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A guide to help marketers score leads by showing how to set up a simple lead scoring system and then refine it over time.

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In a July 2014 study sponsored by Marketo, Demand Metric partnered with Ascend2 to identify how B2B marketers will be pursuing Marketing Automation success in the upcoming year.

A tool designed to help you analyze leads, and identify strong prospects.