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Use this CRM framework to define the activities required to successfully create, plan and execute a CRM program.

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Use this customer engagement framework to define the activities required to successfully create, plan and execute a customer engagement plan.

Use our checklist to ensure you are leveraging best practices for your shopper marketing contest.

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Use this to define, track and report on your Customer Engagement metrics.

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Join Demand Metric Chief Analyst Jerry Rackley as he shares 10 key success factors and a 3 step action plan for implementing a customer lifecycle marketing strategy.

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Lifecycle Marketing Benchmark Report

This report details the findings of a joint study by Demand Metric and Marketo to study the current state of lifecycle marketing.

Use our checklist to ensure you are leveraging best practices for your shopper marketing coupon campaign.

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Join Jerry Rackley, Chief Analyst at Demand Metric, and Rob Goehring, CEO at RewardStream, as they share and discuss the key findings of our 2016 Referral Marketing Benchmark Report.

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In this session you will learn how to nurture the entire stakeholder team at accounts that matter the most, execute nurture campaigns across display ads, social media, email marketing, etc. and optimize your strategies with data insights.

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Jerry Rackley, Chief Analyst at Demand Metric, and Laura Horton, Senior Manager of Marketing at Salesforce Pardot, will share the results of the Customer Lifecycle Marketing Benchmark Study and provide recommendations for better effectiveness.
 

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Join Jerry Rackley, Chief Analyst at Demand Metric, and Paula Crerar, Vice President at Evergage, to hear exclusive findings from the 2017 Trends in Personalization survey of B2B and B2C marketers, and personalization trends you need to know now.

Free

This report details the findings of a joint study by Demand Metric and Salesforce Pardot to study the current state of lifecycle marketing, measuring the adoption of this strategy and how it is performing.

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This report will present the framework, the maturity milestones it represents, recommended actions to achieve maturity with ABM and therefore maximize its revenue impact.

Use this tool to help you design a Request for Proposal (RFP) for an Advocacy and Loyalty platform.

Use this tool to help you design a Request for Proposal (RFP) for a Personalization platform.

Use this tool to help you design a Request for Proposal (RFP) for a Voice of the Customer (VoC) platform.

Use this tool to help you design a Request for Proposal (RFP) for a Gamification platform.

Use this budget template to set and track your Customer Engagement budget.

Use this tool to help you design a Request for Proposal (RFP) for an Online Community System.

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Read this Guide to learn how to transform your call center to a Modern Contact Center.

Use this database to template to track your customer advocates by key information, levels of engagement and referrals.

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Gamification Technology Overview

Our Gamification Technology Overview highlights the Gamification technology space at a high-level.