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Use this event marketing framework to define the activities required to successfully create, plan and execute an event marketing plan.

Events Database Template 2023

A professionally designed database & calendar to organize, summarize and communicate all of your marketing events for 2023.

Use this to organize important information for all of your conference attendees.

Use this template to keep track of your conference costs.

Use this tool to help you design a Request for Proposal (RFP) for an Online Event Marketing platform.

A policy template to outline standards for acceptable staff behavior.

Use this tool to measure your organization's event marketing capabilities.


From August to September 2015, Demand Metric, in collaboration with Attend, conducted a survey to determine how effective events are as a strategy for customer engagement and if the resulting ROI meets expectations.


In a November 2014 study sponsored by Cvent, Demand Metric conducted a survey to find out about the current state of event marketing. The study’s goal was to understand the interest in and success with event marketing, gaining insights from which to derive best practices.

Online Event Marketing Technology Overview

Our Online Event Marketing Technology Overview highlights the Online Event Marketing technology space at a high-level.