Marketing Strategy Playbook

Resource Overview

Use this step-by-step planning playbook and set of 22 premium tools and templates to create a comprehensive strategic marketing plan.


Related Resources

Our Marketing Strategy Playbook is a planning methodology that highlights our premium tool-kit of 22 tools & templates to develop a comprehensive strategic marketing plan.

Demand Metric playbooks are step-by-step guides that help you build strategic processes using "Best Practices" and other Demand Metric tools & templates.  For background info on Demand Metric playbooks (aka methodologies), read our blog post: Much Ado About Methodologies.

Learn more about this particular playbook and how it fits into the mix: What's  Your Marketing/Marcom/Product Strategy Plan?

Stages of playbook include:

  1. Values
  2. Vision
  3. Situation
  4. Objectives
  5. Strategy
  6. Budget & Measurement


There are 21 premium tools & templates linked inside of this playbook to facilitate the process:

  1. Product Marketing Plan
  2. Key Marketing Metrics Dashboard
  3. Marketing and Business Alignment Tool
  4. Marketing Strategy Scorecard
  5. Core Values Worksheet
  6. Vision Statement Worksheet
  7. Core Competencies Assessment
  8. Brand Assessment Tool
  9. SWOT Analysis Tool
  10. STEP Industry Analysis Tool
  11. Business Strategy Metrics Dashboard
  12. GAP Analysis Tool (Advanced)
  13. CRM Program Metrics Dashboard
  14. Balanced Scorecard Strategy Map
  15. Competitor Analysis Tool
  16. Competitive Analysis Tool
  17. Market Requirements Document
  18. Marketing Strategy Scorecard
  19. Product Development Strategy
  20. Brand Strategy Scorecard
  21. Marketing Budget Template