Marketing and Business Alignment Tool

Resource Overview

A self-assessment of marketing/business alignment in 6 key areas.


Related Resources

Your Problem

You need to align your marketing objectives and processes to your company strategy and organizational structure. You are required to present an organized system for the marketing alignment of your company. It is important that in this process, you identify different aspects of your marketing and how this relates to your business strategy.

Our Solution

A Microsoft Excel self-assessment of marketing/business alignment in 6 key areas: communication, competency-value measurement, governance, partnership, systems & technology, human resources. This marketing alignment template allows you to create a quick audit to determine how well aligned your marketing department is in relation to other business units.

In this marketing alignment template, we begin with the self-assessment tab, where we determine the alignment your marketing has with your company’s goals. Following, we allow you to check your results in a scorecard tab to determine the overall level of alignment that your marketing strategy and business currently has.

For background info, read the following Executive Summaries: Marketing Governance Best Practices, Measure your Marketing & Business Alignment

Key Benefits

  • identify areas for improvement
  • more accountability for marketing team
  • provides recommendations to improve
  • save thousands by not hiring a consultant
  • graphs results automatically on spider-chart


Microsoft Excel Document

Estimated Time Required: 2 Hours

Skills Required: Marketing Analysis