Brand Strategy Scorecard

Resource Overview

A template to document your branding objectives, initiatives, measures, and targets for the next 12-18 months.

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Your Problem

You need to briefly outline your brand strategy. You are required to outline the actions you will take in order to achieve your objectives, as well as to clearly state your key performance indicators and your target timeframe.

Our Solution

We have designed a one page branding plan template to document your branding objectives, initiatives, measures, and targets for the upcoming 12-18 months. This branding plan template will provide your company with the tools needed to track and to organize your current strategy.

This customizable branding plan will provide you with the option to organize your company´s branding objectives in the order to consider which is most appropriate. Using our scorecard you can communicate your company high-level objectives, as well as the actions you will undertake to achieve these. Our branding plan format is unique because of its simplicity. You can use it on Excel, and our example objectives and information are provided to guide you through the process. This format will facilitate communication with your executives and will help you clearly outline your brand strategy. For more background information, read our How-To Guide: Establishing a Brand Scorecard

Key Benefits

  • easy to use Excel format
  • provides example objectives
  • facilitates communication with executives
  • clearly outlines brand strategy
  • save 2 hours on formatting

 

Microsoft Excel Spreadsheet

Estimated Time Required: 2 Hours

Skills Required: Excel (Basic)