Account & Product Mapping Matrix

Resource Overview


Related Resources

Your Problem

You need to identify which products or solutions you should sell into each of your target accounts.

Our Solution

We created the Account & Product Mapping Matrix to help identity which products or solutions you should sell into each target account.

This worksheet will help you conduct a white space analysis to identify new sales opportunities that you can sell into your existing target accounts. 

Key Benefits

  • easy to edit worksheet
  • helps you map products/solutions to target accounts
  • save 2 hours on formatting
  • excellent communication tool


Microsoft PowerPoint

Estimated Time Required: 2 Hours

Skills Required: Microsoft PowerPoint (Basic)



Once you have a comprehensive picture of your buyers, map your products to each targeted account. Remember, account-based marketing is the antithesis of the “spray-and-pray” techniques of the past; your potential buyers will feel the personalization when you present them with a specific product package designed for their needs--that’s the heart of ABM. Accurately identify customer needs to enable accurately designing personalized product offerings that will convince the buyer they are your audience of one.

Visit our Demand Generation & ABM Hub for other great resources.