Account & Product Mapping Matrix

Resource Overview

This worksheet will help you conduct a white space analysis to identify new sales opportunities that you can sell into your existing target accounts. 

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Your Problem

You need to identify which products or solutions you should sell into each of your target accounts.

Our Solution

We created the Account & Product Mapping Matrix to help identity which products or solutions you should sell into each target account.

This worksheet will help you conduct a white space analysis to identify new sales opportunities that you can sell into your existing target accounts. 

Key Benefits

  • easy to edit worksheet
  • helps you map products/solutions to target accounts
  • save 2 hours on formatting
  • excellent communication tool

 

Microsoft PowerPoint

Estimated Time Required: 2 Hours

Skills Required: Microsoft PowerPoint (Basic)

 

Background

Once you have a comprehensive picture of your buyers, map your products to each targeted account. Remember, account-based marketing is the antithesis of the “spray-and-pray” techniques of the past; your potential buyers will feel the personalization when you present them with a specific product package designed for their needs--that’s the heart of ABM. Accurately identify customer needs to enable accurately designing personalized product offerings that will convince the buyer they are your audience of one.

Visit our Demand Generation & ABM Hub for other great resources.