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Social CRM Best Practices

This How-to-Guide provides an overview of social media applications and emerging best practices for deploying social media at your company.

Free

Events and meetings are one of the top drivers of revenue for many companies, and an integral part to any marketing strategy. Watch this workshop to learn strategies to optimize your event marketing investment.

Free
Strategizing for Myspace's Comeback

Read this how-to guide to help you strategize for the resurgence of Myspace.

A checklist to ensure the success of your company's LinkedIn Page.

Free
The Importance of Social CRM

Social CRM is about interacting and engaging your consumer audience. Read this guide to better understand the importance of social CRM and how to get your business can benefit.

Free
Successful Newsjacking

A guide to help you understand how to create successful newsjacks.

Free
Creating a Social Media Policy

A guide that outlines why you should have a social media policy, the different types of policies and key components of a policy, followed by a detailed action plan on how to create a clear, decisive and successful social media policy for your company.

Free
Understanding Twitter for Business

A guide that outlines the key features of Twitter, explains its effectiveness as a social network marketing tool and provides an action plan on how to create a unique and effective Twitter presence to help grow and strengthen your corporate brand.

Free
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A guide to help you understand how to use social media monitoring tools.

Free

This eWorkshop will teach you how to use Pinterest for business.

Free
Effective Use of Instagram for Business

A guide to help you understand the key features of Instagram that are useful to business.

Free
Using Google+ for Business

A guide to help you understand the key features of Google+ that are useful to business

A checklist to ensure the success of your Google+ marketing program.

A checklist to ensure the success of your Instagram marketing program.

Free
Word of Mouth Marketing

A guide to help you understand the importance of word of mouth marketing (WOMM) by identifying the different forms it can take and by explaining how you can measure it effectively.

Free
Driving Online Community Adoption

A guide to help you understand how to drive online community adoption.

Free

This eWorkshop, presented by Leslie Poston, author of "Social Media Metrics for Dummies" will teach you how to measure the effectiveness of your social media efforts.

Free
CRM Consulting Partners Revealed

A guide to help you understand why hiring a consultant for your CRM initiative can be beneficial.

Use this template to create a social media governance document to help you govern your company's social media marketing program.

Free

Use this step-by-step planning methodology and set of 51 premium tools and templates to create a comprehensive social media marketing plan.

Use this tool to set and track your social media budget.

Use this template to outline, summarize and communicate your overall social media strategy plan.

A Microsoft Excel checklist to ensure the success of your Facebook Page.

A checklist to ensure the success of your LinkedIn Group.

A checklist to ensure the success of your Twitter marketing program.

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