Events and meetings are one of the top drivers of revenue for many companies, and an integral part to any marketing strategy. Watch this workshop to learn strategies to optimize your event marketing investment.
Read this how-to guide to help you strategize for the resurgence of Myspace.
A checklist to ensure the success of your company's LinkedIn Page.
Social CRM is about interacting and engaging your consumer audience. Read this guide to better understand the importance of social CRM and how to get your business can benefit.
A guide to help you understand how to create successful newsjacks.
A guide that outlines the key features of Twitter, explains its effectiveness as a social network marketing tool and provides an action plan on how to create a unique and effective Twitter presence to help grow and strengthen your corporate brand.
A guide that outlines why you should have a social media policy, the different types of policies and key components of a policy, followed by a detailed action plan on how to create a clear, decisive and successful social media policy for your company.
A guide to help you understand how to use social media monitoring tools.
This eWorkshop will teach you how to use Pinterest for business.
A guide to help you understand the key features of Instagram that are useful to business.
A guide to help you understand the key features of Google+ that are useful to business
A checklist to ensure the success of your Instagram marketing program.
A checklist to ensure the success of your Google+ marketing program.
A guide to help you understand the importance of word of mouth marketing (WOMM) by identifying the different forms it can take and by explaining how you can measure it effectively.
This eWorkshop, presented by Leslie Poston, author of "Social Media Metrics for Dummies" will teach you how to measure the effectiveness of your social media efforts.
Use this template to create a social media governance document to help you govern your company's social media marketing program.
Use this step-by-step planning methodology and set of 20 premium tools and templates to create a comprehensive social media marketing plan.
Use this tool to set and track your social media budget.
Use this template to outline, summarize and communicate your overall social media strategy plan.
A Microsoft Excel checklist to ensure the success of your Facebook Page.
A checklist to ensure the success of your LinkedIn Group.
A checklist to ensure the success of your Twitter marketing program.
A guide to help you learn more about and build your public relations capabilities.
A checklist to ensure the success of your Pinterest marketing program.
A tool to monitor & compare key metrics of your competitors social media activities.