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Free
Event Marketing 2.0

Events and meetings are one of the top drivers of revenue for many companies, and an integral part to any marketing strategy. Watch this workshop to learn strategies to optimize your event marketing investment.

Read this how-to guide to help you strategize for the resurgence of Myspace.

A checklist to ensure the success of your company's LinkedIn Page.

Social CRM is about interacting and engaging your consumer audience. Read this guide to better understand the importance of social CRM and how to get your business can benefit.

A guide to help you understand how to create successful newsjacks.

A guide that outlines the key features of Twitter, explains its effectiveness as a social network marketing tool and provides an action plan on how to create a unique and effective Twitter presence to help grow and strengthen your corporate brand.

Understanding Social Media Policies

A guide that outlines why you should have a social media policy, the different types of policies and key components of a policy, followed by a detailed action plan on how to create a clear, decisive and successful social media policy for your company.

How to use social media monitoring tools

A guide to help you understand how to use social media monitoring tools.

Free

This eWorkshop will teach you how to use Pinterest for business.

A guide to help you understand the key features of Instagram that are useful to business.

Using Google+ for Business

A guide to help you understand the key features of Google+ that are useful to business

Instagram Implementation Checklist

A checklist to ensure the success of your Instagram marketing program.

Google+ Implementation Checklist

A checklist to ensure the success of your Google+ marketing program.

Word of Mouth Marketing

A guide to help you understand the importance of word of mouth marketing (WOMM) by identifying the different forms it can take and by explaining how you can measure it effectively.

Free
social media metrics free webinar

This eWorkshop, presented by Leslie Poston, author of "Social Media Metrics for Dummies" will teach you how to measure the effectiveness of your social media efforts.

Social Media Governance Document

Use this template to create a social media governance document to help you govern your company's social media marketing program.

Social Media Marketing Plan Methodology

Use this step-by-step planning methodology and set of 20 premium tools and templates to create a comprehensive social media marketing plan.

Social Media Marketing Budget Template

Use this tool to set and track your social media budget.

Social Media Strategy Workbook

Use this template to outline, summarize and communicate your overall social media strategy plan.

Facebook Page Checklist

A Microsoft Excel checklist to ensure the success of your Facebook Page.

Linkedin Group Checklist

A checklist to ensure the success of your LinkedIn Group.

Twitter for Business Checklist

A checklist to ensure the success of your Twitter marketing program.

A guide to help you learn more about and build your public relations capabilities.

Pinterest Implementation Checklist

A checklist to ensure the success of your Pinterest marketing program.

Social Media Competitor Tracking Tool

A tool to monitor & compare key metrics of your competitors social media activities.

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